- 16, Jun 2020
- #1
Advertising is distributed through various channels: radio and television, the media, the Internet, on vehicles, at points of sale of goods, on the street, through souvenir products, own printed advertising items, mailing lists, etc. Let's consider some of them.
"Direct mail" Advertising using the mailing list allows you to reach a fairly wide audience or a certain category of people. Distinctive characteristics of this method of advertising are: flexibility, personal approach, audience selectivity.
When distributed according to the principle “in every home” there is no need for envelopes, postage, etc.
Outdoor and transport advertising This advertising channel includes panel and panel constructions, external and internal surfaces of vehicles, special places at train stations, airports and bus stops, signboards at shops and other places in the open air.
The rules of outdoor and transport advertising are: frequent eye contact, brevity, memorability, the ability to quickly read information on the go, understandability.
Advertising on television has the greatest impact on the population, being quite interesting, informative, but at the same time complicated and expensive to manufacture. It includes sound, image, color, movement.
The advantage of radio as an advertising channel is that it is listened to at the factory, at home, in the car, and in many other places. Therefore, audience coverage is quite large. At the same time, radio advertising has a low cost and is characterized by efficiency.
Advertising in magazines and newspapers is cheaper than on television. Also, it is distinguished by mass character, efficiency, flexibility, high reliability.
"Direct mail" Advertising using the mailing list allows you to reach a fairly wide audience or a certain category of people. Distinctive characteristics of this method of advertising are: flexibility, personal approach, audience selectivity.
When distributed according to the principle “in every home” there is no need for envelopes, postage, etc.
Outdoor and transport advertising This advertising channel includes panel and panel constructions, external and internal surfaces of vehicles, special places at train stations, airports and bus stops, signboards at shops and other places in the open air.
The rules of outdoor and transport advertising are: frequent eye contact, brevity, memorability, the ability to quickly read information on the go, understandability.
Advertising on television has the greatest impact on the population, being quite interesting, informative, but at the same time complicated and expensive to manufacture. It includes sound, image, color, movement.
The advantage of radio as an advertising channel is that it is listened to at the factory, at home, in the car, and in many other places. Therefore, audience coverage is quite large. At the same time, radio advertising has a low cost and is characterized by efficiency.
Advertising in magazines and newspapers is cheaper than on television. Also, it is distinguished by mass character, efficiency, flexibility, high reliability.
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