- 16, Jun 2020
- #1
Advertising slogan is the main component of an advertising campaign. What company without a slogan? What advertising without a catchy motto?
The advertising slogan in a certain way is a mystical mass phenomenon, it is called the "middle name of the product." An advertising slogan is a small catchy phrase that displays the main idea of a commercial offer.
The goal of this motto is to attract the attention of a potential consumer by voicing in one phrase the main characteristics of the product and its most important properties. The slogan to a certain extent is a “mirror” of society and culture, reflecting the environment and social phenomena.
This is due to the fact that he must "speak" with consumers in the same language in order to be closer and more understandable to the target audience.
The slogan, acting on consumers, performs a very specific function: it attracts the attention of the target audience, encourages them to buy and makes a profit for the company.
For maximum impact, the slogan should be as close as possible to the language level of consumers. Successful advertising slogans exist for years, they are remembered and repeated.
Advertising events are simply not possible without an advertising slogan that forms the corporate identity and gives the integrity of the advertising campaign. It’s kind of like a “percussion instrument” that carries an advertising idea and expresses the main idea.
The slogan has been serving for a certain time, being the "identification" mark of the company and presenting the product in various advertisements. When creating a slogan, only simple sentences and uncomplicated syntactic constructions are used.
Some characteristics of the ideal slogan can be noted: brevity, contrast, rhythmic repetition, language play. An effective advertising slogan causes consumers to instantly associate with an advertising product to facilitate their purchase.
The advertising slogan in a certain way is a mystical mass phenomenon, it is called the "middle name of the product." An advertising slogan is a small catchy phrase that displays the main idea of a commercial offer.
The goal of this motto is to attract the attention of a potential consumer by voicing in one phrase the main characteristics of the product and its most important properties. The slogan to a certain extent is a “mirror” of society and culture, reflecting the environment and social phenomena.
This is due to the fact that he must "speak" with consumers in the same language in order to be closer and more understandable to the target audience.
The slogan, acting on consumers, performs a very specific function: it attracts the attention of the target audience, encourages them to buy and makes a profit for the company.
For maximum impact, the slogan should be as close as possible to the language level of consumers. Successful advertising slogans exist for years, they are remembered and repeated.
Advertising events are simply not possible without an advertising slogan that forms the corporate identity and gives the integrity of the advertising campaign. It’s kind of like a “percussion instrument” that carries an advertising idea and expresses the main idea.
The slogan has been serving for a certain time, being the "identification" mark of the company and presenting the product in various advertisements. When creating a slogan, only simple sentences and uncomplicated syntactic constructions are used.
Some characteristics of the ideal slogan can be noted: brevity, contrast, rhythmic repetition, language play. An effective advertising slogan causes consumers to instantly associate with an advertising product to facilitate their purchase.
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