Книга "Китайские суперпотребители: что хотят миллиард покупателей и как продавать им" рассказывает о том, как Китай преобразовался из феодальной экономики XIX века в страну Мао и коммунизма XX века, чтобы к началу XXI века стать крупнейшим потребительским рынком в мире. Книга исследует зарождение потребительской культуры в Китае и описывает, кто такие суперпотребители. Авторы книги предлагают глубокое понимание того, что происходит в головах китайских потребителей, и исследуют, что они покупают, где покупают, как покупают, и, самое главное, почему покупают. Книга полна реальных историй о зарубежных и местных компаниях, ведущих брендах и топ-менеджерах, которые добились успеха на этом растущем рынке. Кроме того, в книге представлены истории успеха людей, которые понимают китайских потребителей и добились успеха на китайском рынке. Это практическое руководство поможет успешно представить свой бизнес на китайском рынке, оно полно реальных историй компаний, которые добились успеха в Китае. Книга написана Савио Чаном и Майклом Заккоуром, двумя ведущими экспертами по китайскому рынку. Книга станет бесценным ресурсом для всех, кто хочет понять, как китайские суперпотребители меняют мир и как продавать им.
This dark sect
Chinese Consumers Are Changing the World – Understand them and Sell to them China has changed from feudalism in 19 century to Communism, the biggest consumer in the world in early 20 century.Savio Chan’s book, China’s Superconsumers, aims to answer "Who are Chinese superconsumers." The book shows ordinary Chinese who even took the task of helping the government works too.The book talks about: Exceptions other than what was usual; What’s inside one’s head(thinking). How we buy(C2C, Web purchases) What motivates and drives buying. Reading them is your best bet to knowing how to serve Chinese customers. It includes real life stories like foreign and domestics business ventures, companies and top managers in these businesses who visited success. This books also gives insight into the mind-linen of those who know Chinese and they have managed to achieve success within the market of China. Save it as a must read guide for people irrespective of their age coz everyone needs to be knowledgeable about the choice of buying decision being made and problems that may crop up. Guides reading cases of companies that make impact on China's market too. They explore "What Chinese want" and "How do we deliver goods". Such writings by Chan, Michael Zakouour (both are experts at Chinese market) make this publication a valuable resource for all those looking for a clear explanation on how Chinese super consumers change the world and to manage such understanding to serve them.
Электронная Книга «China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them» написана автором Savio Chan в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118834824
Описание книги от Savio Chan
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
