Книга "Маркетинг вашего бизнеса по организации мероприятий. Творческий подход к достижению конкурентного преимущества" предоставляет практические и конструктивные советы по успешному маркетингу вашего бизнеса по организации мероприятий. Последние годы были непросты для этой отрасли - террористические атаки 11 сентября 2001 года, экономические спады, войны и SARS негативно повлияли на бизнес. Сократилось количество корпоративных долларов, выделенных на командировки и специальные мероприятия, что создало еще большее давление на компании в уже высококонкурентной отрасли. Эта книга рассказывает о том, что вам необходимо знать, чтобы продвигать свой бизнес и расширять свою клиентскую базу во всех ситуациях.
"Маркетинг вашего бизнеса по организации мероприятий" показывает, как вы можете получить конкурентное преимущество, выделиться на фоне конкурентов, привлекать новые рынки и получать продажи. Она охватывает все важные темы в маркетинге по организации мероприятий, включая то, как расширить свою клиентскую базу, развить нишевые рынки, улучшить обслуживание клиентов, создавать планы аварийного реагирования и многое другое.
Эта книга идеально подходит для организаторов мероприятий, менеджеров по маркетингу в индустрии и профессионалов в гостиничной, кулинарной или туристической индустрии. Она содержит действенные советы по успешному маркетингу бизнеса по организации мероприятий, примеры, практические советы и полезные чек-листы и другие ресурсы. "Маркетинг вашего бизнеса по организации мероприятий" наполнена практическими советами и примерами, предлагая творческие новые способы демонстрировать свои таланты, расширять свой бизнес и приносить дополнительную ценность своим клиентам.
Ever since September 11th appeared like a giant lightning bolt in the sky of event planning prowess, this industry has not been doing particularly well. There were wars, cheap oil, health scares like SARS, and economic downturn – many things have contributed to the current downtow of the event industry.
You may notice this coming in this book from Marketing Artist Judy Allen, Marketing Your Event Business: A Creative Differential Guide. You won't just learn about marketing methods and approaches – instead, you will discover a practical way to navigate this new phenomenally competitive time in event marketing.
Gaining Hardy – How to Gain a Competitive Advantag by Tapping into Niche Markets, Innovative Services, and Tailored Solutions After (more or less) warming up the marketing water in your head with the intro chapters, Allen begins her circle of expertise involved in guiding you through movement. Chapter 3 provides a smorgasbord of great marketing tactics – from developing unique services to tailoring interactions with clients to the joys of leveraging influencer marketing, the chapters flows like a wide river tumbling through the jungle of ideas, to eventually solidify everything you learned into a book of marketing power. Have a chomp at some of these opportunities:
- Promote a Strong "Fulfillment" Strategy – Have coffee conversations with event attendees to give them a tangible preview and convince more clients that your competency is the place to go to have their event perfectly rounded out. - Tap into Design – Forcing this line of attack is that when a vision materializes, it’s likely going to be relevant in marketable graphic design. Following global trends and aesthetics while staying true to what makes your brand special, you can develop a visual identity that clients come back to – even if they don’t fully understand why themselves. - Diversify Your Client Base by Focusing on Unique Events – Potential clients aren’t just flocking to theme parks and convention centers. Put on a masterful workshop presentation to showcase what you do best and explain how an event on the grounds of a world class publishing company, an exquisitely planned travel bd dinner, or the Presidential inaugural would look. There’s always something new and different in sight, so that’s where the competitive edge is really ground. - Make Sure Your Clients Know Why they Ebenecient Along the Marketing Journey Vs Churn Along the Path to Many Clients who buy, they won’t feel bad about keeping you when one client left due to a “the event misstep didn’t come together like ihop planned”. - Build faithful relationships with potential clients and influencer in the event scheduling nexus. Of course, there are many more tips in this wisened book! The collection of tactics here can serve as a hero shot point by point guidance, keep you from giving up on selling and marketing yourself to potential clients. If you’re running an event planner business, this is the text you definitely want to absorb.
Электронная Книга «Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge» написана автором Judy Allen в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470963814
Описание книги от Judy Allen
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
