- 16, Jun 2020
- #1
Tunisia launched an unusual advertising campaign to attract tourists whose flow to this country has recently weakened significantly. But tourism is one of the most important components of the economy of Tunisia, and also creates about half a million jobs for its residents.
So, the essence of advertising is as follows.
Recall that in January this year, a revolution took place in the country, characterized by extreme cruelty.
And now in the UK and some other countries, posters appeared with the image of a beautiful girl who is given a special massage.
A large print says on the poster: “Someone said that people were being treated cruelly in Tunisia.”
There are also shields where, against the backdrop of ancient Roman ruins, the inscription flaunts: "Someone says that all of Tunisia is in ruins today." The management of the company Memac Ogilvy, which launched this advertising company, says that its main goal was to create hype among potential tourists.
It officially says that these posters should not create any provocations, since they are addressed only to foreigners.
So, the essence of advertising is as follows.
Recall that in January this year, a revolution took place in the country, characterized by extreme cruelty.
And now in the UK and some other countries, posters appeared with the image of a beautiful girl who is given a special massage.
A large print says on the poster: “Someone said that people were being treated cruelly in Tunisia.”
There are also shields where, against the backdrop of ancient Roman ruins, the inscription flaunts: "Someone says that all of Tunisia is in ruins today." The management of the company Memac Ogilvy, which launched this advertising company, says that its main goal was to create hype among potential tourists.
It officially says that these posters should not create any provocations, since they are addressed only to foreigners.
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