"Fundraising Fundamentals" - это практическое и ценное пособие для специалистов по сбору средств, попечителей, филантропов и руководителей некоммерческих организаций, стремящихся привлечь значительные средства на благотворительные цели. Я использовал литературу Джима Гринфилда в различных курсах по сбору средств... мои студенты извлекли пользу из теории и сущности, которые Джим так ясно донес вместе с реальными моделями, применимыми к их соответствующим организациям".
Эта книга содержит проверенные методы и техники для проведения успешных ежегодных кампаний по сбору средств. Она поможет вашей некоммерческой организации расти и увеличивать финансовые ресурсы. Книга включает основы сбора средств и достаточно полная, чтобы помочь опытным фандрайзерам улучшить свои кампании.
Во втором издании освещаются ключевые моменты:
- Как найти потенциальных первичных доноров
- Организации по членству и клубы доноров
- Методы продления, повышения и поощрения доноров
- Набор и обучение добровольных сборщиков средств
- Техники привлечения средств с использованием мультимедиа и интернета
The aim of this manual\'s creation is the introduction into non-profit sector of volunteers interested in donation and fund - raising. This book provides the necessary knowledge about philanthrophy and donation, also helps making donation efficient and effective.
The manual\'s author is J.Greenfield, he has extended his expertise after years of practice and daily work. The book contains everything you need to start an annual donation campaign successfully. Don\'t come across philanthropic competitions unprepared! The entire manual walks you through each step of planning a successful donation campaign – funding solicitation, relationship management, public relation coordination, maintaining transparency, evaluating success.
I will highly recommend this book to anyone willing to work as a philanthropist, make donations to non - profit organizations, to citizens wishing to convert quitted donation into continuous support and every local hazard prevention-oriented community leader.
Электронная Книга «Fundraising Fundamentals. A Guide to Annual Giving for Professionals and Volunteers» написана автором James Greenfield M. в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780471272786
Описание книги от James Greenfield M.
"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques
