Без страсти нет разговора. Без разговора нет сарафанного радио. Без сарафанного радио нет успешного бизнеса. Если вы думаете, что занимаетесь маркетингом, подумайте еще раз. Вы занимаетесь людьми, а книга "Разговор о страсти" учит вас, как заставить людей безумно влюбиться в вашу организацию или дело. Автор объединяет новейшие академические исследования и практические примеры из реальной жизни, показывая, как любой бизнес может запустить и поддерживать сарафанное радио. Читатели узнают, как любовь к клиентам не только создает процветающее сообщество, но и приводит к содержательным разговорам, в конечном итоге влияя на финансовый успех бизнеса. Книга "Разговор о страсти" изменит ваше представление о маркетинге, объясняя три мотивации людей говорить о бизнесе и делах, показывая, что каждая маркетинговая проблема - это проблема с людьми, доказывая, что маркетинговые материалы теперь являются инструментами для разговора, и помогая бизнесу применить эти уроки маркетинга с помощью серии упражнений под названием "Исследование страсти". Пришло время маркетологам и бизнесу перейти от раз
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. Imagine that you are in the marketing business, think again. You’re in the people business. And _ The Passion Conversation_ teaches you how to get people to fall passionately and madly in love with your business or cause. The author’s mash-up of the latest in “wonky” academic research with practical, real-world stories shows how any business can spark
and sustain word of mouth marketing. Readers learn how free love to your customers results in not just building a thriving community, but also driving deeper conversation, ultimately impacting the financial success of a business.
_ The Passion Conversati_ on will change your perspective on marketing by: - Explaining three motivations for people to talk about businesses or causes. - Detailing how every marketing problem is a people problem. - Giving heart-felt testimony showing marketing materials as those messages tools. - Showing how customer communities sustain word of mouth conversation in precision, along with sparks of financial impact. - Helping your businesses apply essays to this marketing lesson. That’s why we call them _The Passion Explorations_ , for encouraging you to explore passion from practicing the new marketing concepts.
Электронная Книга «The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing» написана автором John Moore в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118767948
Описание книги от John Moore
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
