Don't let others tell you you have to chose between making money and changing lives with Selling with noble purpose, An easy to follow guide to drive your revenue and change your world, second edition is an updated version of the best selling book. With real world data compelling stories and psychological research it breaks down why Sales people who know their customer well and make the difference outperform those who do not, Lisa Earle mcleod offers insight from her years experience at selling as well as cia spying methods for driving your team above and beyond. Whether at the top you are an aspiring manager or at the bottom just starting out this is the book you need to understand your role and realize you can have a greater impact in your field.
Эта книга для тех, кто верит в то, что продажи — это творческий процесс, не терпящий показателей и краткосрочных выгод. Она для тех, кому комфортнее иметь дело с высоко сбалансированной целевой аудиторией, чем с путеводителями по продажам, советами о квотах, планами продаж и оценками сделок.
Электронная Книга «Selling With Noble Purpose - Lisa Earle McLeod» написана автором Lisa Earle McLeod в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119700890
Описание книги от Lisa Earle McLeod
Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.
