- 15, Jun 2020
- #1
What is a trademark? This is a tool in order to form a stable demand for producer products. As a rule, it is a guarantor of quality and attracts attention; it often helps the consumer to make an informed choice when buying a product.
It can be called in different ways, including: brand, service mark, trademark.
It can be developed completely independently, but it must be registered immediately, for which there is a certain established order, this must be done in order to avoid all kinds of fakes, or its unfair use by any competitors.
Usually it is used for their needs and they are actively trying to “promote” it through advertising. Any trademark registration is a mandatory procedure so that in the future, after good advertising, it can be given for use to third parties and, accordingly, receive income.
In general, this legal concept - a trademark - is directly related to intellectual property. It may look different: light, verbal, volumetric, graphic, represent any combination of the described components.
You can buy a trademark of another company or get yours through registration and it does not matter what the company will be, foreign and Russian.
There is another option for using a trademark, you can use it based on a contractual basis with the owner of the trademark.
The registration process is quite complicated, it is lengthy and complicated.
When passing it, you can use the services of intermediaries: these are patent attorneys or register yourself.
Both entrepreneurs and legal entities can be a patent attorney.
It can be called in different ways, including: brand, service mark, trademark.
It can be developed completely independently, but it must be registered immediately, for which there is a certain established order, this must be done in order to avoid all kinds of fakes, or its unfair use by any competitors.
Usually it is used for their needs and they are actively trying to “promote” it through advertising. Any trademark registration is a mandatory procedure so that in the future, after good advertising, it can be given for use to third parties and, accordingly, receive income.
In general, this legal concept - a trademark - is directly related to intellectual property. It may look different: light, verbal, volumetric, graphic, represent any combination of the described components.
You can buy a trademark of another company or get yours through registration and it does not matter what the company will be, foreign and Russian.
There is another option for using a trademark, you can use it based on a contractual basis with the owner of the trademark.
The registration process is quite complicated, it is lengthy and complicated.
When passing it, you can use the services of intermediaries: these are patent attorneys or register yourself.
Both entrepreneurs and legal entities can be a patent attorney.
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