- 16, Jun 2020
- #1
SEO Search engine Optimization (SEO) - search engine optimization, which consists of a set of measures to increase the popularity and position of the site.
It is considered obvious that the higher the site is in the search results, the more users will go to its main page and get acquainted with the content.
In the process of analyzing the effectiveness of search optimization, the average cost of a targeted visitor is estimated taking into account the time taken to display the site.
The search system takes into account the following parameters of the website during the process of calculating the degree of correspondence of the entered search: the density of words - keys, the semantics of the text and its deep analysis, to exclude the possibility of spam.
It also takes into account the citation index, which depends on the respectability and credibility of resources. Site optimization is facilitated by links of similar subjects. Factors that affect the location of the site are internal and external.
Internal factors are under the strict control of the owner of the site, which deals with text, page layout, improving the quality of the text and its quantity on the site.
The owner also draws attention to the style and design of texts, headings, independently improves the structure and navigation through the use of links.
Speaking about external factors, it is worth mentioning their classification into static and dynamic.
Static external factors are designed to accurately determine whether the site is suitable, based on the citation of web resources.
There are several factors that can lower the ranking of sites.
These include content that is not unique, that is, having articles and news found on other sites.
They also reduce the rating and availability of spam technologies and more the number of external links.
It is considered obvious that the higher the site is in the search results, the more users will go to its main page and get acquainted with the content.
In the process of analyzing the effectiveness of search optimization, the average cost of a targeted visitor is estimated taking into account the time taken to display the site.
The search system takes into account the following parameters of the website during the process of calculating the degree of correspondence of the entered search: the density of words - keys, the semantics of the text and its deep analysis, to exclude the possibility of spam.
It also takes into account the citation index, which depends on the respectability and credibility of resources. Site optimization is facilitated by links of similar subjects. Factors that affect the location of the site are internal and external.
Internal factors are under the strict control of the owner of the site, which deals with text, page layout, improving the quality of the text and its quantity on the site.
The owner also draws attention to the style and design of texts, headings, independently improves the structure and navigation through the use of links.
Speaking about external factors, it is worth mentioning their classification into static and dynamic.
Static external factors are designed to accurately determine whether the site is suitable, based on the citation of web resources.
There are several factors that can lower the ranking of sites.
These include content that is not unique, that is, having articles and news found on other sites.
They also reduce the rating and availability of spam technologies and more the number of external links.
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