- 16, Jun 2020
- #1
Live advertising is a conditional terminology for the type of advertising used in public. It is presented in the form of clothing suits, as well as wearing special distinctive markings or accessories with advertising. Perhaps even the application of promotional tattoos.
Live advertising first appeared in London around the 19th century. The reason for this was a huge tax on traditional types of advertising. The competition between the companies was also very high, which encouraged owners to come up with various tricks to raise the rating in the markets.
For example, they wore too high hats with the names of goods. At the same time, the so-called “people-sandwiches” appeared who advertised popular European food. The great writer Dickens described them as a piece of real human meat between two cartons.
In France, this type of advertising developed a little later and was called "man - a poster." Live advertising has its own classification: people - signs, people - sandwiches, advertising on clothes, costume advertising and tattoos.
Advertising on clothes is especially popular due to the low cost and partial refund due to the sale of these clothes. T-shirts are very popular. The latest trends are moving pictures on T-shirts, as well as multi-colored diagrams that respond to sounds.
Modern technology has reached incredible heights and invented T-shirts with a built-in DVD player.
The essence of tattoo advertising is to apply a permanent or temporary image (often a company logo) or an inscription in the form of a stamp on the human body.
For this, a person receives a cash reward, and the company is constantly moving advertising.
Costumed advertising consists of a person dressed in a special advertising costume that draws the attention of buyers to the advertising space. The costume is a symbol of a place that needs advertising.
Live advertising first appeared in London around the 19th century. The reason for this was a huge tax on traditional types of advertising. The competition between the companies was also very high, which encouraged owners to come up with various tricks to raise the rating in the markets.
For example, they wore too high hats with the names of goods. At the same time, the so-called “people-sandwiches” appeared who advertised popular European food. The great writer Dickens described them as a piece of real human meat between two cartons.
In France, this type of advertising developed a little later and was called "man - a poster." Live advertising has its own classification: people - signs, people - sandwiches, advertising on clothes, costume advertising and tattoos.
Advertising on clothes is especially popular due to the low cost and partial refund due to the sale of these clothes. T-shirts are very popular. The latest trends are moving pictures on T-shirts, as well as multi-colored diagrams that respond to sounds.
Modern technology has reached incredible heights and invented T-shirts with a built-in DVD player.
The essence of tattoo advertising is to apply a permanent or temporary image (often a company logo) or an inscription in the form of a stamp on the human body.
For this, a person receives a cash reward, and the company is constantly moving advertising.
Costumed advertising consists of a person dressed in a special advertising costume that draws the attention of buyers to the advertising space. The costume is a symbol of a place that needs advertising.
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