- 15, Jun 2020
- #1
Contextual advertising is considered such a form of advertising, which is based on a full combination of advertising content with the content of the web page and its content.
Advertising can be in the form of a graphic message, an advertising banner or a video.
Contextual advertising is offered only to the kind of visitors whose interests intersect with the main subject matter of the product being advertised.
That is, there is a great chance to tune advertising to the target audience and increase the chances that the advertisement will be viewed by really real customers who can subsequently purchase goods and make a profit for the company.
This will have a very positive effect on advertising costs and high performance. In order to really correctly identify ads with the context of the site, keywords are used that facilitate compliance.
Also, all search engines focus on keywords. Therefore, contextual advertising is shown exactly in accordance with the requests of Internet users and is issued in parallel with the search results.
When a user opens a site, contextual advertising appears on it, so there is a high probability of targeted advertising. A famous advertising network such as google is an employee of the advertising system for additional profits.
There is also the concept of geo-contextual advertising, which is the appearance of advertising depending on your location.
For example, the owner of a cafe advertises a restaurant and features.
Due to the known location, a person receives an offer to visit this cafe, because it is located very close to the user.
Thus, the likelihood that the user will pay attention to your advertising campaign is really very high.
Advertising can be in the form of a graphic message, an advertising banner or a video.
Contextual advertising is offered only to the kind of visitors whose interests intersect with the main subject matter of the product being advertised.
That is, there is a great chance to tune advertising to the target audience and increase the chances that the advertisement will be viewed by really real customers who can subsequently purchase goods and make a profit for the company.
This will have a very positive effect on advertising costs and high performance. In order to really correctly identify ads with the context of the site, keywords are used that facilitate compliance.
Also, all search engines focus on keywords. Therefore, contextual advertising is shown exactly in accordance with the requests of Internet users and is issued in parallel with the search results.
When a user opens a site, contextual advertising appears on it, so there is a high probability of targeted advertising. A famous advertising network such as google is an employee of the advertising system for additional profits.
There is also the concept of geo-contextual advertising, which is the appearance of advertising depending on your location.
For example, the owner of a cafe advertises a restaurant and features.
Due to the known location, a person receives an offer to visit this cafe, because it is located very close to the user.
Thus, the likelihood that the user will pay attention to your advertising campaign is really very high.
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