Книга "The Essential Guide to Manage Small Business Growth" от автора Петра Уилсона может быть известна, как клише, но мы живем в эпоху более нестабильного времени. Принятие бизнес-решений становится все более сложным и непредсказуемым, чем когда-либо: мы видим непредвиденные и часто катастрофические изменения в спросе потребителей, как в России, так и на экспортных рынках; клиенты продолжают требовать больше, быстрее и за меньшее, новые законы и правила изобилуют, конкуренты уводят лояльных клиентов, и, все чаще, советы, которые раньше можно было получить от "консультанта малого бизнеса", заменяются на колл-центр. Наравне с этими вызовами, риски, связанные с расширением или новой стратегией, значительно возросли. В контексте малого предприятия, где менеджер не обязательно имел широкий опыт кого-то в более крупной организации или формальном управленческом обучении, они могут казаться очень пугающими. Эта книга посвящена проблемам, с которыми сталкиваются менеджеры / владельцы малых предприятий, предоставляя практические, лишенные жаргона советы, в которых малый бизнес может создать надежную платформу для процветания.
* Простой и понятный для тех, кто имеет мало времени на чтение * Может использоваться как чтение на постоянной основе или источник идей для решения повседневных проблем ведения и роста малого бизнеса * Основан на практическом опыте авторов с примерами из консалтинговой практики.
This essential guide is for managers, owners, employees of small, medium and micro businesses and anyone else who is involved in running SMEs. Author, Peter Wilson, discusses the issues facing managers / owners of SME’s, providing practical and non-jargon advice on how SMEs can establish a solid platform to thrive. The book is suitable for those who do n’t have time for complicated readings as it’s simple and jam-free to understand.
This may sound like a cliché, but times are becoming ever more turbulent. Business decision making is becoming more challenging and less predictable than ever, with unexpected changes in customer demand occurring whether operating nationally or internationally, consumers continuing to want more and more quickly for less, new laws and regulatory frameworks are emerging, competitors snatching away established customers, and the resource formerly available in 'small business advisers' is now available via call centers. Together with these difficulties, risks relating to expansion or new strategies have increased dramatically. Given the circumstances faced by managers of SMEs (Small and Medium Enterprises), especially those without the broad experience that someone might possess working for a larger organisation or undertaking formal management training, these challenges can seem overwhelming. This volume tackles the issues facing managers and owners of SMEs, providing practical and approachable guidance on how SMEs can establish a sound base from which to flourish. *Written in an approachable style to appeal to SME directors and managers who don't have time to dedicate to reading *Can be used for continual reading or as a reference for handling the daily challenges of running and developing a small business. *Based on the author's practical experience and through the inclusion of examples drawn from consultation work.
Электронная Книга «The Essential Guide to Managing Small Business Growth» написана автором Peter Wilson в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470868409
Описание книги от Peter Wilson
A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice
