The Road to Reinvention is a book written by Josh Linkner, who believes that businesses, communities and individuals often fail to reinvent themselves, thereby losing their market positions to competitors or external forces. He offers a systematic method for challenging business practices and reinventing oneself, especially for those looking to accelerate personal growth and career path.
The book starts with a description of how ventures like Detroit have experienced cycles of success and failure that propel them into transformation. These stories of urban renewal and innovative structures provide an insight into a systematic process of "re-imaging" in the pursuit of reinvention.
Linkner delves into the theory of disruption and its importance as an essential element in the life cycle of a company. In particular, he outlines the six areas that organizations can focus upon for reinventive transformations and devises practical steps, techniques and examples to realize productively disruptive enterprises.
In addition to providing an inside look at the transformational journey that Detroit has traveled, the book traces its evolution from a prosperous ground to bankruptcy in decades, and then a resurgence that includes a more intense focus on renewed business models and reinvestment in social endeavors. Such a focused examination of Detroit and its reinvention story, coupled with Linkner's established venture capital experience, has allowed him to help frame the foundation for maintaining and growing successful organizations and careers through reinvention. The Reisder provides an engaging introduction to the process of re-imagination and accelerates personal and professional growth.
В этой книге Хантер Липкин объясняет, почему компании, общества и индивидуальные лица терпят крах несмотря на свою удачу, а также рассказывает, как можно избежать этого и на постоянной основе трансформироваться в лучшую сторону. В своих статьях он разбирает опыт разных профессиональных сфер, ведь чтобы достичь успеха необходимо постоянно расти над самим собой и своим бизнесом. Кроме того, автор приводит историю одного из своих любимых городов – Детройта.
Электронная Книга «The Road to Reinvention. How to Drive Disruption and Accelerate Transformation» написана автором Josh Linkner в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118910320
Описание книги от Josh Linkner
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
