Книга "The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership" - это практическое руководство по стратегической коммуникации и лучшим практикам в области внутренней коммуникации, PR, маркетинга и лидерства. В ней ведущие специалисты в области коммуникации делятся своими знаниями и опытом, предоставляя читателям уникальные идеи и инструменты, которые помогут им стать более эффективными коммуникаторами. Книга не только рассматривает тактические аспекты коммуникации, но также объясняет стратегические причины, лежащие в основе современной коммуникации. Она может быть полезна не только профессионалам, но и студентам, интересующимся сложными дисциплинами, связанными с эффективной организационной коммуникацией. В книге представлены исследования, факты и теории, на которых основывается коммуникационная практика, а также мировые лучшие практики в области коммуникаций.
Looking to expand your communication skills or learn about best practises in your field of ID, Public Affairs, Marketing or Leadership? This voluminous book covers all aspects of your work and offers guidance on strategic communication. You'll find expert insights from the very best in the business who have contributed to IABC's prestigious publication. The content is presented in such a way that will allow you to immerse yourself in the depths of communication, understand the reasons for doing it strategically, and learn how to do it successfully.
Электронная Книга «The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership» написана автором Gillis Tamara в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118016336
Описание книги от Gillis Tamara
Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
