"Startup CXO" - книга, написанная Мэттом Блюмбергом, автором и практиком в области управления персоналом. В книге автор и его команда делятся опытом по масштабированию компаний, а также делятся советами и методами, которые могут помочь стартапам расти и успешно конкурировать на рынке бизнеса.
Автор рассматривает девять наиболее распространенных функций в стартапах: финансы, кадры, маркетинг, продажи, клиенты, бизнес-развитие, продукт, производство и конфиденциальность. Для каждой функциональной области в книге есть раздел "Совет директоров для директоров от CEO", представляющий собой краткое обобщение того, как должна выглядеть каждая функция с точки зрения руководителя.
Кроме того, в книге представлен раздел о будущем работы руководителей, временных и исполнительных ролях, основанный на опыте ведущих специалистов в новых областях. Каждый функциональный раздел содержит полезные советы, как быть успешным исполнительным директором, какую роль искать и как управлять временными руководителями.
Книга рекомендована как для СЕО, так и для функциональных лидеров и профессиональных экспертов на любой стадии карьеры, чтобы помочь им вырасти в должности и преодолеть возникающие трудности во время масштабирования бизнеса.
One of the biggest challenges startup teams face is scaling. The challenge is even greater without a clear path to take. People need to figure out their roles as they move forward at a growing pace. Startup CXO tackles the problem seen from the perspective of the functional leaders who strive to be effective in a rapidly evolving environment.
Written by Matt Blumberg, the author of Scaling Lean and Fractional Executive, and his team of industry experts, this book is packed with valuable insights. You'll learn what works and what doesn't work when scaling up. It's written specifically for functional leaders to better understand their scaling responsibilities, anticipate challenges they might face, and determine proper approaches to these issues.
There are nine individual chapters in this book, each focusing on a different function and its role in startups. Sales, Marketing, Customer Service, Business Development, Product, Operations, Finance, Privacy, and People are all covered in detail, along with advice from Blumberg for how you can improve as a leader in those fields. Every chapter includes a section deducing what scaling greatness looks like in each of these functions and also shares signs to identify when scaling isn't working for your role and what steps you can take to engage more effectively.
This book also dives deep into the burgeoning field of fractional and interim executives as future leaders. Fractional executives handle various parts of a company granting them insights into how to best complete these assignments successfully and avoid pitfalls while managing them. There's also a dedicated section on how these beneficially contribute to the current landscape.
A must read for any startup professional or CXO, Startup CXO is packed full of knowledge to take you to new heights in your scaling endeavors. This is one book you should be bookmarking now.
Электронная Книга «Startup CXO» написана автором Matt Blumberg в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119774068
Описание книги от Matt Blumberg
One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a «CEO to CEO Advice» summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha
