Merchants of Culture. The Publishing Business in the Twenty-First Century - John Thompson B.

"Merchants of Culture: The Publishing Business in the Twenty-First Century" - это книга, которая описывает современные вызовы, с которыми сталкивается индустрия книгоиздания. В течение почти пяти веков методы и практики книгоиздания оставались практически неизменными, но на рубеже XXI века отрасль оказалась перед, возможно, самыми серьезными вызовами с времен Гутенберга. Сочетание экономических давлений и технологических изменений заставляет издателей изменять свои практики и серьезно задумываться о будущем книг в цифровую эпоху. В этой книге - первом крупном исследовании торгового книгоиздания за более чем 30 лет - Томпсон помещает текущие вызовы, стоящие перед индустрией, в исторический контекст, анализируя трансформацию торгового книгоиздания в Соединенных Штатах и Великобритании с 1960-х годов. Он подробно описывает, как на самом деле функционирует мир торгового книгоиздания, анализируя роли издателей, агентов и книжных продавцов и показывая, как их практики формируются внутри этой особой структуры и динамики. В этом новом издании в формате мягкой обложки текст был полностью пересмотрен и обновлен, чтобы отразить последние события, включая резкий рост продаж электронных книг и его последствия для индустрии книгоиздания и ее будущего.

Turbulent times lie ahead in the book publishing business, according to Thompson's fascinating new study. Nearly five centuries after Gutenberg's publishing revolution, the industry is examined in fresh terms. Are its practices fit for use in this knowledge-driven 21st century? Thompson traces the evolution of the trade publishing industry, which, under sustained pressure from economics and technology, has moved into the realm of electronic publishing and changed its business practices.

These are turbulent times. For five centuries - nearly unchanged - the methods and habits of bookpublishing worked smoothly. With the dawning of the new century, the industry faces modern-day challenges unprecedented since Johannes Gutenberg's time. Economic pressure and technological transformation force publishers to rethink their practices, and look at the future role of books in a world of electronic media. Since the 60's, this text defends the alterations occurring in the trade publishing sectors of both the US and UK. John Thompson academics analyzed the transformations happening in trade publishing under the lights of history, delving into the interactions between publishers, agents, and booksellers, and how each party individually interacts within the field environment, defining its terms and influencing dynamics. The third edition of this enjoyable work fixes countless poor translations, obsolete commentary, minor font errors, and more in light of recent changed and emerging innovations, most notably the explosive growth in e-book sales that impacts publishers and the industry's future course.

Электронная Книга «Merchants of Culture. The Publishing Business in the Twenty-First Century» написана автором John Thompson B. в году.

Минимальный возраст читателя: 0

Язык: Английский

ISBN: 9780745675985

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book – the first major study of trade publishing for more than 30 years – Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.