Marketing Automation. Practical Steps to More Effective Direct Marketing - Jeff LeSueur

Marketing Automation. Практические шаги к более эффективному прямому маркетингу

В современных условиях для успеха недостаточно просто предлагать хорошие продукты и услуги. Для эффективного маркетинга требуется более точная сегментация и более сложные коммуникации с клиентами - основой любого бизнеса - чем когда-либо прежде. Эта книга детально объясняет компоненты автоматизации маркетинга и их применение и пользу в маркетинговом процессе. Она показывает, как разрабатывать более эффективные и целевые прямые маркетинговые кампании - от планирования и реализации промо-акций до полного использования маркетинга для увеличения прибыли. Книга поможет быстро освоить: как разрабатывать сложные, но гибкие стратегии взаимодействия с клиентами; как сфокусировать ограниченные маркетинговые ресурсы на правильных возможностях; советы по отслеживанию и измерению результатов; как оптимально использовать существующее программное обеспечение, чтобы усилить маркетинг. Эта важная книга предлагает новый и лучший способ укрепить конкурентное преимущество, используя драгоценные данные о клиентах для увеличения прибыли. Обязательное чтение для руководителей, менеджеров по маркетингу и всех, кто хочет знать основы максимизации прибыльности каждого клиентского взаимодействия. Marketing Automation дает четкую стратегию эффективного использования маркетингового бюджета, понятную любому руководителю.

In today's marketing world, different companies face a specific issue even though they are offering great products or services. The challenge comes in creating specific and sophisticated communication system with consumers using minimal resources to help every organization thrive. With its unique combination of theory and real-life implementation of marketing automation policies, this book, "Marketing Automation: Pratical Steps to more Effective Direct Marketing" by Jeff LeSueur, offers the readers an insight into how they can develop more prominent and intricate direct marketing initiatives, from planning and following promotions, to assembling a fully operational marketerial program with an aim to revamp their profits. This resource serves as an ideal pad for beginners looking to launch greater awareness about the nuances of marketing and for seasoned experts and professionals eager for ways to enhance their direct marketing efforts.

Whether you're new to the book, here's a description: In today's marketing world, success doesn't come down to just great products and services. Successful marketing demands more advanced techniques in segmentation and interactions with your clients--key to every business--than ever before Necessary for understanding marketing automation, its process and benefits to your marketing plan, "Marketing Automation" shows you the way to set up more powerful and focused mail campaigns, complete from managing promotions through maximizing marketing through improving your income. This book is designed to keep you up-to-date swiftly; you'll discover - How to devise complicated strategies for communication with clients - Ways to concentrate those scarce marketing resources to meet the best opportunities - Suggestions for analyzing, measuring, and seeing results - How to use the most up-to date software programs to create brighter, faster marketing campaigns With a simple and streamlined approach, this essential resource offers a fresh and better method to improve your corporations competitive factors by utilizing your critical data about clients to elevate your bottomline. "Marketing Automation", indispensable for executives and marketing supervisors who need to grasp the fundamental steps toward maximizing profitability in each client interaction for your corporation, becomes every marketer's sure road map that all leaders can follow.

Электронная Книга «Marketing Automation. Practical Steps to More Effective Direct Marketing» написана автором Jeff LeSueur в году.

Минимальный возраст читателя: 0

Язык: Английский

ISBN: 9780470178645

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.