Книга "Event Success" предлагает читателю ознакомиться с практическими советами по максимальному использованию событий в качестве мощного маркетингового инструмента. Авторы, Алон Альрой, Эран Бен-Шушан и Боаз Кац из Bizzabo, на основе своего опыта работы с такими компаниями, как Amazon, Salesforce и Uber, предоставляют читателю готовый план действий для максимизации отдачи от мероприятий в их организации.
Данная работа научит вас полностью раскрыть потенциал событий и превратить их в наиболее важный канал маркетинга. Вы узнаете, как создавать
Make Events Your Biggest Marketing Tool Ever Achieved
Discover the strategies used by Amazon, Salesforce and Uber to maxmise business value from events in Event Success by Alon Alroy.
Электронная Книга «Event Success» написана автором Alon Alroy в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119817161
Описание книги от Alon Alroy
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences , Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
