Книга "Business Agility. Sustainable Prosperity in a Relentlessly Competitive World" говорит о том, что беспрерывное стремление к повышению эффективности уже не приносит такой прибыли, как раньше, поскольку требует уровня предсказуемости, которого больше не существует. Вместо этого Интернет и глобальные видео- и телекоммуникационные системы предоставляют огромный и непрерывный поток данных, который заставляет весь мир вести себя, как на огромной фондовой бирже, со всей неопределенностью и нестабильностью, которые сопутствуют таким рынкам. Сейчас более важна отзывчивость, чем эффективность. Будучи готовыми отвечать на изменяющиеся потребности и желания конкретных групп потребителей, компании могут обернуть свои продукты и услуги в индивидуальный пакет дополнительных услуг, чтобы постоянно получать дополнительные четыре процента и более валовой прибыли, чем они получили бы за продукт или услугу саму по себе. Такая специализация на клиентов и рынки является наиболее многообещающим и устойчивым источником прибыли в нашей быстроменяющейся, реальном времени экономике.
"Business Agility" описывает три основных процесса, которые приводят к гибкости предприятия и как они работают вместе, чтобы обеспечить отзывчивость, которая генерирует прибыль в условиях высокой переменчивости экономики. Книга предоставляет стратегии для инновационного и прагматичного использования людей, процессов и технологий для управления операциями в гибком предприятии, а также раскрывает принципы гибкого предприятия, подкрепленные реальными случаями из опыта автора. Майкл Хьюгос является спикером, писателем и практиком в области IT и бизнес-гибкости, а также методов разработки гибких систем. Он пишет статьи для Computerworld и блог под названием "Doing Business in Real Time" для журнала CIO.
The relentless pursuit for industrial efficiencies no longer yield the profits they once did as they don't require the predictable businesses which currently don't exist anymore. Instead, Internet, global video and communications systems provide vast and continual flows of data, making the whole world behave like gigantic stock markets with all of the volatility and uncertainties associated with these markets. Responsivity is what now matters more than efficiency. In being responsive to changing needs of specific customer groups, businesses can shape their products or services by adding tailored value-added components, improving earnings by earning nearly five percent or even more on gross income margins than they may get for just selling goods or services. This emphasizes customer and market specialisation as the promising and most reliable source of profit in today's turbulent, real-time economies. Written for executives in the Microsoft Leadership Series as a whole, 'Business Agility: Sustainable Prosperity' delves into the importance of its three cornerstones: agile processes and their capacity to bring about responsiveness leading to profitability in high change economies. From applying innovative and practical strategies of employing people, processes, and technology for running agile businesses, to identifying the core principles of agile enterprises, all based on in-depth examples straight from author's real world experiences, this text unearths the concepts, paradigms and strategies behind agile enterprises. Michael Hugo is both a speaker and writer on topics relating to IT and business agilies, as well as expert in agile systems development techniques. He possesses a column in ComputerWorld and a blog writing metaphor called 'Doing Business in the Real Time' for CIO Magazine.
If you are not familiar with this work, here's what it's all about: "Business Agility" is part of a series written by the Executive Management Committee at Microsoft. It means that this is a work written by Microsoft's senior management teams, which in turn ensures its accuracy, thoroughness, and relevance to current issues in running businesses efficiently in today's rapidly evolving economic environment.
Электронная Книга «Business Agility. Sustainable Prosperity in a Relentlessly Competitive World» написана автором Michael Hugos H. в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470455050
Описание книги от Michael Hugos H.
The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Instead, the Internet and global video and telecom systems provide a massive and continuous flow of data that causes the whole world to behave like a giant stock market, with all the volatility and uncertainty that goes along with such markets. Responsiveness now trumps efficiency. By being responsive to the evolving needs and desires of specific groups of customers, companies can wrap their products and services in a tailored blanket of value-added services to consistently earn an additional four percent or more gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy. Part of the Microsoft Executive Leadership Series, Business Agility discusses the three fundamental process loops that drive an agile enterprise and how they work together to deliver the responsiveness that generates profits in a high-change economy. Providing strategies for innovative and pragmatic use of people, process, and technology to drive operations in an agile enterprise, this book reveals the principles of the agile enterprise, backed by real-world case studies from the author's own experience. Michael Hugos is a speaker, writer, and practitioner in IT and business agility, and agile system development methods. He writes a column for Computerworld and a blog titled «Doing Business in Real Time» for CIO magazine.
