- 16, Jun 2020
- #1
Advertising continues to evolve and goes a long way. Every advertiser, besides radio, television, newspapers and magazines, craves newer opportunities to massively inform potential consumers.
And gradually, advertising got to books, its placement at the end of the book has been practiced for a very long time.
True, it doesn’t reach everyone and they pay very little attention to it, since, having read the book to the end, the reader is practically not interested in what kind of leaflets they go next.
The question facing advertisers is always only one: how to convey to consumers their products or services? How to remind yourself is not intrusive?
The best and simplest answer is this: to place an advertisement on the first pages of a book, however, a book is not bought at all in order to read the advertisement, but to read the book itself.
The second, simpler solution looks like this: place an advertisement directly in the lines of the book, then during reading the product will be presented to the reader in the most unobtrusive way. This method is similar to the existing experience in the cinema.
This method of advertising is advancing remarkably in the West, but in our country is still ahead. It is entirely possible to hope that our advertisers will try not to overdo it with advertising, turning literary masterpieces into catalogs of services or goods. One can only expect.
And gradually, advertising got to books, its placement at the end of the book has been practiced for a very long time.
True, it doesn’t reach everyone and they pay very little attention to it, since, having read the book to the end, the reader is practically not interested in what kind of leaflets they go next.
The question facing advertisers is always only one: how to convey to consumers their products or services? How to remind yourself is not intrusive?
The best and simplest answer is this: to place an advertisement on the first pages of a book, however, a book is not bought at all in order to read the advertisement, but to read the book itself.
The second, simpler solution looks like this: place an advertisement directly in the lines of the book, then during reading the product will be presented to the reader in the most unobtrusive way. This method is similar to the existing experience in the cinema.
This method of advertising is advancing remarkably in the West, but in our country is still ahead. It is entirely possible to hope that our advertisers will try not to overdo it with advertising, turning literary masterpieces into catalogs of services or goods. One can only expect.
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