Эта книга научит вас проводить виртуальные и гибридные мероприятия в условиях COVID-19. В ней автор Bеn Chodor расскажет, как адаптировать под онлайн-формат уже имеющиеся в организации очные встречи. Также он поделится опытом сразработки онлайн-мероприятий. Книга охватывает планирование, создание, выбор между потоковым , вебинаром или гибридным форматом, а также оптимизацию контента и его продвижение. Важное преимущество издания - большое количество практических примеров и советов экспертов для компаний любых размеров и сфер деятельности.
Электронная Книга «Transitioning to Virtual and Hybrid Events - Ben Chodor» написана автором Ben Chodor в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119747185
Описание книги от Ben Chodor
C reating virtual events is not as simple as moving the same content online – learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
