- 16, Jun 2020
- #1
Advertising in the press is considered one of the most common types of advertising. With the right approach to advertising and the organization of an advertising campaign, financial investments are the most justified.
This is due to the focus on a specific audience, a focus on the "necessary" reader, his field of activity, social status and interests.
Therefore, choosing this type of advertising, it is necessary to approach the question of studying the picture of a potential consumer very seriously, in order to subsequently highlight the range of publications (magazines, newspapers, newsletters, etc.) aimed at his needs.
Printed media are divided into the following types: for their intended purpose (popular science, official publication, business, infotainment, specialized, reference and advertising, etc.), as well as for frequency (weekly, monthly, daily, etc.).
In print media, an important criterion for the effectiveness of advertising is the frequency of presentation of information.
You should not expect great returns by placing an ad one-time, but at the same time advertising should be optimal in content.
There are also minima of advertising in terms of volume in the press.
So, for frame advertising, the area is 10x15 (1/4 A 4), and smaller formats are most effective for product categories.
This is due to the focus on a specific audience, a focus on the "necessary" reader, his field of activity, social status and interests.
Therefore, choosing this type of advertising, it is necessary to approach the question of studying the picture of a potential consumer very seriously, in order to subsequently highlight the range of publications (magazines, newspapers, newsletters, etc.) aimed at his needs.
Printed media are divided into the following types: for their intended purpose (popular science, official publication, business, infotainment, specialized, reference and advertising, etc.), as well as for frequency (weekly, monthly, daily, etc.).
In print media, an important criterion for the effectiveness of advertising is the frequency of presentation of information.
You should not expect great returns by placing an ad one-time, but at the same time advertising should be optimal in content.
There are also minima of advertising in terms of volume in the press.
So, for frame advertising, the area is 10x15 (1/4 A 4), and smaller formats are most effective for product categories.
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