Книга "Открывая двери" ("Opening Doors") - это практическое руководство для фандрайзеров, желающих расширить свою донорскую базу и привлечь новых жертвователей или улучшить разнообразие существующих программ по сбору средств. Основанная на солидных исследованиях, книга предоставляет информацию о культурных и благотворительных традициях четырех основных групп: афроамериканцев, азиатских американцев, латиноамериканцев и коренных американцев. Она наполнена иллюстративными личными историями, реальными примерами и проверенными стратегиями. Кроме того, это практическое пособие:
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Помогает читателям понять богатые филантропические традиции различных американских народов.
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Показывает, как мотивировать потенциальных доноров стать реальными жертвователями через личные встречи, домашние вечеринки, специальные мероприятия и прямые почтовые рассылки.
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Представляет практические идеи по получению пожертвований от владельцев бизнеса различных культур.
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Описывает подходящие и эффективные способы мотивирования небольших доноров стать крупными жертвователями.
Opening Doors Everyone deserves the opportunity to give back. Your community, your workplace, you---who knows what impact your decision to volunteer or donate could make for those less fortunate than yourselves? With the current societal focus on income inequality and other pressing issues, this kind of giving can seem like an extra effort. When you begin, however, it becomes a way to serve and enrich your fellow human beings. But that doesn't mean you can't be guided and supported as you embark upon your philanthropy steps. Enter Council Foundations' Opening Doors. A brand new, comprehensive fundraising tool, Opening Doors introduces practitioners--whether you work in fundraising, advocacy, community organizing, corporate social responsibility (CSR), sport or the arts--to effective and efficient skills. Operating from extensive research produced over five years, the book covers the needs, unique interests, and diverse practices and priorities that communities face when it comes to philanthropy. Topics include cultural histories, benchmarking methodologies, awareness building tactics, persuasion strategies, and networking approaches. Supported through a member panel of renowned philanthropists, consultants, nonprofits, fundraisers, and student/early career professionals who keep cutting-edge fund raising skills up to date, Opening Doors offers a blueprint for bettering efforts that lead to lasting and beneficial change. If you embrace this approach, you will set impressive benchmarks in your community while reaping the rewards of supported giving. Your ability to adapt best practice methods and outthink your competition increases, and your ethics as a fundraiser increase as well. With Opening Doors, rivals and competitors will come as no surprise.
Электронная Книга «Opening Doors» написана автором Council Foundations on в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780787966843
Описание книги от Council Foundations on
Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals. Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource: Helps readers understand the rich philanthropic traditions in diverse American populations Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds Describes ap propriate and effective ways to encourage small donors to become large donors
