The Nonprofit Development Companion. A Workbook for Fundraising Success - это всесторонний комплексный учебник, который охватывает все аспекты успешного развития некоммерческих организаций. Один из самых важных факторов успеха любой программы маркетинга и сбора средств - это готовность организации потратить время на разработку интегрированного плана развития с реалистичными бюджетами, сроками и областями ответственности. The Nonprofit Development Companion рассматривает все аспекты успешного развития и включает в себя шаблоны и примеры, которые могут быть адаптированы для применения в любой некоммерческой организации. В каждой главе рассматривается конкретный элемент, включая миссию, стратегическое планирование, обоснование, маркетинг/коммуникации, использование волонтеров, программу сбора средств, системы ведения записей, главного исполнительного директора, управляющего совета и персонала, занимающегося развитием. Книга включает шаблоны и образцы, которые можно использовать прямо сейчас. Предлагает новый подход к сбору средств и маркетингу некоммерческих организаций. Основанный на здравых принципах развития, этот учебник дает вам пошаговое руководство по созданию и управлению успешной программой развития.
This comprehensive workbook covers all aspects of nongovernmental development. This will help you reach out to donors for support. It is very accurate and to the point. I would highly recommend it to anyone who works for a non-profit or is interested in learning more about fundraising.
The Nonprofit Development Companion is a hands-on guide to success in fundraising. If you own or work for a nonprofit, you will find the deep insight and practical advice contained here invaluable. Environmental and social causes are supported by millions and the challenges of community organizing, government relations and corporate partnerships seem insurmountable.
Are your donors getting what they paid for? Are you maximizing your volunteer potential or cutting back too soon after a disaster? Would ten more individuals making regular donations drive greater resources into your cause? Has your vital work always depended upon charitable contributions, or are times when local governments have collaboration with your efforts?
These are but a few of the questions addressed in The Nonprofit Developement Companion. This book puts on view a monumental collective effort to instill a sense of confidence, understanding, and accomplishment throughout the fundraising initiatives of your nonprofit. Look inside to learn:
Mission: Creating a compelling religious, charitable, or cultural purpose for your nonprofit organization Strategic planning: How to do thorough needs and gap analyses that never overlook projects that are slipping through the cracks case for support: Developing a case to the public as well as your current funders to demonstrate how your groups help makes a difference marketing and communications: Every nonprofit group should know where and how to find their ideal supporters use of Volunteers: When can staff recruiting costs be reduced by bringing on board more committed members of your community fundraising program: Develop a plan that makes your donors feel they themselves have a direct hand in your successes recordkeeping sistema: Providing excellent accounting and financial reporting for all contributions CEO: Appointing someone who really knows their way around what it takes to successfully manage a group like yours governing body: Having detailed and knowledgeable group oversight right up front development staffinq: Déjà vu? Try these new models and templates for sourcing and managing your team
But, it's not just about using the advice in this book; if you have much experience in nonprofit causes, you'll come away trying to apply aspects of this strategy to your own professional history. Incredible perks and benefits include accountability, clarity and great sense of direction for your particular operations. Take it from the author, Brydon Dewitt, who teaches at Harvard University: “Bringing The Nonprofits Development Companion to life, I am passionately convinced that every professional in philanthropy, public service, education, social work, nonpartisan organizations and other affinity groups would benefit from readng this gem.
Электронная Книга «The Nonprofit Development Companion. A Workbook for Fundraising Success» написана автором Brydon DeWitt M. в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470906545
Описание книги от Brydon DeWitt M.
A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing Includes templates and samples to provide specific examples to use right away Offers a new approach to nonprofit fundraising and marketing Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.
