Большинство компаний плохо понимают религиозное сообщество и как эффективно продвигать свои товары и услуги этой огромной аудитории, не нарушая культурных традиций. Многие попытки маркетинга, нацеленного на христиан, провалились из-за слабого понимания маркетологами ценностей, табу и "болевых точек" христиан. Но потенциальный размер этого рынка колоссален. Книга Faith-Based Marketing дает бизнес-лидерам всё необходимое, чтобы понять 140 миллионов христиан-потребителей и эффективно донести до них свое предложение. В книге объясняется, кто такие христиане, чего они хотят, и даются традиционные и новые медиа-стратегии, а также советы по сарафанному радио, чтобы наладить коммуникацию и взаимодействие с христианами и их церквями. Книга также включает полезный справочник крупнейших христианских организаций, церквей и мероприятий, чтобы помочь маркетологам и бизнес-лидерам определить, с кем связаться и как. К книге прилагается бесплатная подписка на сопровождающий веб-сайт с дополнительным контентом.
Most businesspeople do not understand Christianity and the methods that can be used to reach this large audience. When marketing to Christians is attempted, it often fails because of misunderstanding of what Christians value, what taboos they have, and what issues might offend them. Nonetheless, the prospect for reaching these 140 million Christians is large; the book Faith-BasedMarketing: The Guide to Reaching
Most companies don't understand very well the religious community and the way to target this big audience effectively and in culturally sensitive manners. A lot of marketing attempts focusing on Christians failed, largely because the marketers understood very little about the values, phenomena and "red hot buttons" of Christians. But the area of opportunity is huge. This book supplies the very thing needed by business executives to understand 139 million Christian customers and actually reach out to them. The main concept explains who Christians really are, what their desires are, simply to provide conventional messages, new mediums, word-of mouth strategies to reach communicate with them and seek out connexion with them, regardless of what faith they belongs to. The book supplies a precious record of all the most effective Christian societies, churches and festivals for use by marketers and business directors, consequently helping the executives find out which groups to approach and precisely how.
Электронная Книга «Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers» написана автором Bob Hutchins в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470483046
Описание книги от Bob Hutchins
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and «hot buttons». Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
