YouthNation. Building Remarkable Brands in a Youth-Driven Culture - Matt Britton

Книга "YouthNation. Building Remarkable Brands in a Youth-Driven Culture" - это неотъемлемый путеводитель по созданию брендов в экономике, основанной на интересах молодежи. Автор исследует идею о том, что молодость больше не является возрастом, а стала коммодити, доступной всем. В книге показано, что необходимо сделать, чтобы оставаться связанным, гибким, подлинным и актуальным в современном рынке. Читатели узнают о новом потребителе, инструментах, методах и техниках, которые обеспечивают выживание бренда в эпоху вечной молодости. Автор рассматривает маркетинг в постдемографическом мире, создание истории бренда, построение сообществ, создание вовлекающих и захватывающих опытов, а также передовые хитрости, которые помогают бизнесам любого масштаба использовать огромную мощь молодежи. Старые модели маркетинга устарели, и статус-кво мертв. Сегодня бизнесам необходимо олицетворять идеалы молодежной культуры, чтобы преуспеть, используя новые и быстро развивающиеся ресурсы. Книга предоставляет план, а также мысли, стратегии и практические советы по его реализации. Автор показывает, как использовать психографику нового поколения для нацеливания на рынки, создавать более крепкие сообщества с помощью убедительной истории бренда и вовлекающих опытов, а также ориентироваться в радикально измененном ландшафте будущего рынка. В сегодняшнем гиперсоциализированном мире, где молодежь является главным двигателем бизнеса и культуры, умные компании стремятся использовать мощь молодости, а остальные быстро теряют свои позиции. "YouthNation" представляет собой дорожную карту для достижения актуальности бренда в новой экономике, предоставляя бизнесам пошаговые инструкции для достижения целей на рынке.

Youth is no longer a label for a specific age group, but rather a marketing commodity. In this book, Matt Britton explores the concept of YouthNation, a brand roadmap that is essential for businesses in the youth-driven market. He shows how to stay connected to youth, be agile, authentic and relevant.

The book covers everything from the new demographics to the tools and methods for brand survival in this age of youth-driven marketing. It also includes tips on crafting the brand story, building engaged communities and creating experiences that encourage loyalty and evangelism.

In this age of digital marketing, businesses must embrace the ideals of youth culture if they want to stay competitive. This book provides a wealth of information and insights that will help businesses of all sizes harness the power of youth and build successful brands in today’s youth-driven culture.

Youth is no longer "just" an age; it's now a commodity. Matt Britton's YouthNation: Building Remarkable Brands in the Youth-Oriented Culture is essential reading for anyone who wants to understand how to connect, adapt, channel, and appeal to today's powerful force of consumers, whether enterprise big or small. Read the book to learn the nuanced consumer dynamics of post-demographics marketing, the necessary tools and methods of brand-building appropriate to an ever-changing youthful generation, and how a justly motivated business can harness and captivate a largely powerful youth following. Old-school brand strategies simply wo n't cut it any more: instead businesses need to embrace the very youth culture whose reach extends across the globe as a unifying force, to stand the test of time as they grapple with the prospects, challenges, and constant flux of 2011 +. Best-selling author Matt Britton takes you through the entire processes of old-school marketing and their unavoidable limitations as well as showing you the right moves to take in meeting the rising tide of global opinion influencers who shape and set the agenda, the likes of which even the most successful (and most hardened) marketing pros never saw coming as real challenge.

Электронная Книга «YouthNation. Building Remarkable Brands in a Youth-Driven Culture» написана автором Matt Britton в году.

Минимальный возраст читателя: 0

Язык: Английский

ISBN: 9781118982525

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.