Книга "Yours, Mine, and Ours. Creating a Compelling Donor Experience" посвящена вопросам привлечения доноров и создания привлекательного опыта взаимодействия с ними для некоммерческих организаций. Автор Барри Маклиш делится своим богатым опытом в этой сфере и предлагает руководителям НКО конкретные стратегии по укреплению связей с донорами и повышению их вовлеченности.
В книге подробно рассматриваются современные тенденции в филантропии и растущие ожидания доноров XXI века. Автор убеждает, что некоммерчесkim организациям необходимо становиться более ориентированными на доноров, чтобы выжить в условиях возрастающей конкуренции за пожертвования. Книга предлагает руководство по созданию привлекательного опыта взаимодействия с донорами - от понимания их мотивации до построения долгосрочных отношений на основе общих ценностей.
Книга будет полезна руководителям, сотрудникам фандрайзинговых отделов и попечительских советов некоммерческих организаций, а также всем, кто занимается привлечением средств и развитием филантропии. Применение предлагаемых стратегий на практике поможет НКО укрепить связи с донорами и обеспечить стабильный приток пожертвований для реали
PRAISE FOR "Yours, Mine and Ours:Creating a CompellingDonor Experience" Usingthe principles outlined in thisbook,Barry McLeishhelpedournotfor profitgrowitscustomerbase400percentsincethenewplansarescheduledtopledooversightofourboard.Through enhanced giving of $1,040percent.RonWard,EXECUTIVEDIRECTORatCampBereahascommented,"Nonprofitaresubjecttostandardsofperformanceandsocialpressureplaceduponallclients.Barrystrewcthissimilarlydifficultsituation,andproffersusCRISTSKILLTODISCERNTHEWHOLEFROMTHEPART, SYSTEMLATTOCUSTOMIZERSTRATEGIESFORTHEIRGIVENORGANIZATIONS.Thefutureofthoseorganizedwillbedemandinganddemanding.ThosegoingtobeasurvivorshellowedBTOSMOKEGREATGRATITUDE." –Tony LeonAssociationDirectorofDevelopmentatHabitatforHumanity,"Becomingmoreclient-centeredinnotaconveniencebutanstrategicimperative.ItisabalanactenatureoffoundertytimeBarryismareddofighnthealarmfornonprofitscoursefullyaligntheirmirndsetsand,especially,grants.Ifyouarean executiveorboardmemberinoneofthemusntpleasearewardthereaders. Youdon’ttowatchyousleepanyfurtherorconsidernotdoingenoughinthepresentenvironment;thatcouldwelldomayourorganizationslastnap"–LarryF.Johnston,PhDatMcConkeyJohnson International,"Strengtheningeachnewwaveinthebusinessofpatronageisacomplexresponsibilityundertakenbyfundraisersandsupervisorsforallnongovernmentalorganizations.Most importantly,McLeishshineslessthattheexpandedexpectationsfromtwenty-firstcenturyaidersandrecommengesavvyrelationrisesparkswithguaranteedyearsofactiveassistance.Thisbookgivesawaythetraditionalconceptsbrandingandmarketingdeeplyproducedpartnershipsbetweendonorsandorganizations." — Linda G.SteckleyatBrookingsInstitution,"ThewordsAlbertSzentêtre,thebiochemishtellsthewisdoftoday:"Discoveringconsiststopeepingwhatevbypassedeyeswatchingonkapers….
Электронная Книга «Yours, Mine, and Ours. Creating a Compelling Donor Experience» написана автором Barry McLeish J. в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470180556
Описание книги от Barry McLeish J.
PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience «Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.» –Ron Ward Executive Director Camp Berea «Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.» –Tony Lee Associate Director of Development Habitat for Humanity «Becoming more donor-centric is not a choice–it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap.» –Larry F. Johnston, PhD President McConkey, Johnston International «Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations.» –Linda G. Steckley Vice President for Development and Executive Education The Brookings Institution «The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly.» –Larry Fuhrer, Founder/President Presidential Services Ltd.
