Too Big to Ignore. The Business Case for Big Data - Phil Simon

Книга "Too Big to Ignore. The Business Case for Big Data" (Слишком большой, чтобы игнорировать: деловые аргументы для использования больших данных) авторства Фила Саймона - это исследование важного тренда в нашей цифровой эпохе: Больших данных. Она описывает, как организации и города используют новые и разнообразные источники информации, чтобы делать аналитические наблюдения, действия и прогнозы, которые раньше были невозможны. Книга приводит множество примеров использования больших данных в различных сферах, таких как здравоохранение, страхование, маркетинг, наука и технологии. Автор обсуждает, как эти данные могут быть использованы для принятия более точных и осмысленных решений, а также дает практические советы для тех, кто хочет понять и использовать большие данные в своей работе. Книга является обязательным чтением для руководителей, предпринимателей, лидеров отраслей и бизнес-профессионалов, которые хотят оставаться конкурентоспособными в нашей все более цифровой экономике.

Residents of Boston, Massachusetts, automatically report potholes using their smartphones and track their driving. With the help of Progressive Insurance, they get accurate insurance premiums based on their personal driving safety level. Google often predict local eruptions of seasonal flu from searches and even knows which users want to purchase which brand of flu medicine. Amazon offers Mars bars and other products on the basis of searches, and Quantcast caters to advertisers with highly specific targeting of their ads. Using To goCoder, which was created by NASA, users can compete to solve complex engineering challenges and create innovative and efficient designs.

Among its many large corporates and governments is Explorys that gleans valuable insights into human behavior from its big data, and Phil Simon in this book shows how this is happening. According to Simon, by embracing Big Data we can transform the way we operate in business, architecture and migrate our eyes away from small, particular observations to more astute observations of vast new information. Often overlooked by us enthusiasts might be the huge corporations, state and local government authorities that are already drawing on Big Data as a competitive advantage. Simon dand great value and lessons for those who want to learn and understand Big Data and implement it into their worlds, from CEOs, entrepreneurs, marketers and outliers who dream of Big Data all around them.

Too Big to Ignore is the accessible, yet comprehensive treatise on Big Data that futurists and business strategists need. Written by Phil Simon, this is an indispensable guide for anyone wanting to understand a largely untapped source of strategic information in their midst.

Электронная Книга «Too Big to Ignore. The Business Case for Big Data» написана автором Phil Simon в году.

Минимальный возраст читателя: 0

Язык: Английский

ISBN: 9781118642108

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.