"Маркетинг в социальной сети: Как цифровые сообщества клиентов помогают развитию вашего бизнеса" - это книга, написанная Ларри Вебером, которая описывает, как компании могут использовать социальные сети для своего развития и удержания клиентов. Автор подчеркивает, что в наше время, когда все больше людей используют Интернет, цифровые сообщества клиентов могут стать основой продвижения бизнеса и конкурентным преимуществом в будущем. В книге приводятся практические советы и рекомендации, которые помогут брендам и компаниям эффективно использовать социальные сети для увеличения продаж и улучшения коммуникации с клиентами. Многие известные лидеры бизнеса оценили эту книгу и считают ее полезным руководством для людей, которые хотят научиться использовать возможности социальных сетей для своего бизнеса в цифровой эпохе.
Marketing to the Social Web." How Digital Customer Communitie
If this book is new to you, here's a quick description: Weber understands that the world is going digital, and that competitive advantage lies for those who grasp the transformation. Chief Executive Officers should heed this shift and learn from his insights on how to travel this unchartered landscape to seefully maximize their business prospects.
If you've never come across Marketing to the Social Web by Larry Weber, here's a brief summary of what it's all about: Weber's book is about the digital transformation that businesses need to consider. He predicts that as consumers increasingly use technology to their advantage, businesses must find a way to adapt to this new reality to remain competitive.
Электронная Книга «Marketing to the Social Web. How Digital Customer Communities Build Your Business» написана автором Larry Weber в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470177372
Описание книги от Larry Weber
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child
