"Marketing Concept: The St.Gallen Management Approach" by Thomas Bieiger explores the management approach of St.Gallen University. It defines marketing and its importance in the overall business process and the manner in which it is applied by students and practitioners.
The focus of this approach lies on topics such as marketing analysis and planning, various marketing strategies, the creation of an effective positioning strategy, use of marketing tools such as advertising, pricing methods and distribution channels, and effective business communication and service offerings with the aim to support innovation within the organization.
It aims at providing both student beginners and executives a high-level summary of the market analyses and skills that are necessary for managing a successful business.
Электронная Книга «Marketing Concept - The St. Gallen Management Approach» написана автором Thomas Bieger в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9783846344644
Описание книги от Thomas Bieger
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
