Книга "Leading with Noble Purpose. How to Create a Tribe of True Believers" рассказывает о том, что прибыль не является главной мотивацией в работе. Она утверждает, что истинной мотивацией для людей является поиск смысла и цели в своей деятельности. Однако большинство людей не чувствуют смысла в своей работе, которая становится бесконечным рутинным набором задач. Автор книги, эксперт в области лидерства Лиза Эрл Маклеод, рассматривает кризис вовлеченности сотрудников и показывает лидерам, как сделать смысл работы основой деятельности компании. Маклеод утверждает, что многие организации неосознанно упускают свой главный ресурс - страсть своих сотрудников. Она показывает, как перестроить подход к метрикам, чтобы они ускоряли рост компании и создавали племя истинных убежденных, которые работают на благо компании. В книге приводятся примеры компаний, таких как Google, Hootsuite и Roche, которые показывают, что смысл и цель в работе являются ключевыми факторами, которые могут привести к успеху в бизнесе. Книга поможет лидерам понять, как выиграть сердца и умы сотрудников, клиентов и заинтересованных сторон через благородную цель, создать племя истинных убежденных, которые будут вести к росту компании и делать благородную работу.
Profit doesn’t provoke purpose. Purpose generates profit. McLeode Earle investigates a premise we’ve miscalculated in work, memes that take us wrong and that make us misunderstand human motivation. Humans have wire to find purpose, however according to studies, the reality of purpose at work is rare. Work becomes a drag, an interminable variety of tasks without sense. Using her hands-on bestselling Guide to Sales with Noble Purpose second time, contributor and lead at leading informational organization Lisa Earle reconstructs the problem of regulations crisis in leadership by letting programmers understand how to set workplace vision as center and utmost importance. She is well-known client colleagues sound like Google and Hoomsway, and manages the pharmaceutical giant Roche, pledges that lots of firms have subconsciously ruin their very bounty—employees’ sufferance. Through valuing purpose over profit, corporations have undermined the thing which makes a organization great. Tale of profit, income and benefits was devised to upgrade worker performance, nevertheless it left the negative side effect. They cost the glee and prominence from work in a way that can ripple on morale and offence. Within this book, McLead lets filials understand how: You can win the attentions and aversions of employees, customers, and partner officers through a Nobile Work Purpose Assume your course of bios fresh such that they accelerate execution Create a group of Respects Who generate revenue and produce noble service People want both to generate wealth and accomplish impact. Leading while Noble Purpose shows managers how to satisfy both transformative aims.
Электронная Книга «Leading with Noble Purpose. How to Create a Tribe of True Believers» написана автором Lisa McLeod Earle в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119119838
Описание книги от Lisa McLeod Earle
Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.
