Книга "Designing Brand Identity. An Essential Guide for the Whole Branding Team" является идеальным ресурсом для всех, кто занимается созданием, управлением и развитием бренда. Она охватывает все аспекты создания бренда, начиная от исследования и стратегии до дизайна, запуска и управления. Книга содержит три раздела: основы брендинга, процесс создания бренда и кейс-стади. В ней более 100 тем по брендингу, списков контроля, инструментов и диаграмм, а также 50 кейс-стади, описывающих цели, процесс, стратегию, решение и результаты. Более 700 иллюстраций брендовых точек контакта и более 400 цитат от экспертов по брендингу, генеральных директоров и гуру дизайна. Книга представляет собой полное, прагматичное и понятное руководство для всех создателей брендов - как местных, так и глобальных. Она является необходимым справочником для реализации всей системы бренда.
Whether you're responsible for introducing a new corporate identity, or simply want to brush up on the fundamentals of branding, Desgining Brand IDintity marks the definitive resource. In this book, you'll find everything from fundamental research to complex strategy development, accompanied by helpful diagrams and user-friendly tools designed to enhance brand success across various marketing channels. There are three main sections - Stemming from Fundamentals, Enriching the Process, and Introducing Cases - each with its own take on branding theory.
Are you interested in establishing an effective brand presence? Do you often feel lost when it comes to the various stages involved in branding development? Don't worry, there's always Designing Brand Intenitity to help! Filled with easily digestible information, this compilation adds even more value to the scheme of things, providing valuable tips, opinions, and instructions on a range of crucial aspects influencing the efficacy of your startup corporation efforts.
Электронная Книга «Designing Brand Identity. An Essential Guide for the Whole Branding Team» написана автором Alina Wheeler в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781119375418
Описание книги от Alina Wheeler
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
