Книга "Chocolates on the Pillow Aren't Enough. Reinventing The Customer Experience" рассказывает о том, что в современном мире, где потребители становятся все более информированными благодаря Интернету, важным фактором становятся личные связи между людьми, а не цена. Автор книги, Джонатан Тиш, считает, что самые важные элементы хорошего опыта для клиента - это искреннее отношение и забота со стороны персонала, который обеспечивает клиентский опыт на протяжении всего процесса обслуживания. Он отмечает, что различные уловки и трюки могут приносить временный успех, но только искренняя забота и внимание к клиентам могут обеспечить продолжительный успех бизнеса. Книга дает много примеров того, как улучшить опыт клиента и сделать его более запоминающимся, а также рассказывает о том, как Джонатан Тиш применяет эти принципы в своей собственной работе в индустрии гостеприимства и туризма. Она рекомендована для всех, кто заинтересован в том, как улучшить опыт клиентов и привлечь больше постоянных клиентов.
Describing Chocolates On The Pillow Aren'T Enough: Reinventing the Customer Experience by Karl Weber
Chocolates on the Pillow aren't Enough, by entrepreneur Karl Weber, is the perfect primer for anyone seeking to rethink the traditional world of customer service with fresh, innovative approaches. Through Weber's insightful and anecdotal account of his journey as he prototyped numerous customer experience strategies, readers will come away with a profound rethinking of what truly constitutes exceptional customer relations.
Weber offers fascinating tales of how traditional businesses struggled to rise to the challenge of shifting customer expectations, while simultaneously highlighting innovative local e-tailers who shouted above the noise and rose to the top. From the minute intentions of every inner workings all the way to the bottom line, Weber encourages us to transform our understanding of pricing models based on userneeds first and commerce second. Finally, Weber sparkcases several recommendations for aspiring novice entrepreneurs seeking guidance, as his learnings from the trenches offer untapped potential that can be applied to the everyday lives of individuals worldwide. In short, Chocolates Serve afresh perspective on customer entanglement and reinvention.
Электронная Книга «Chocolates on the Pillow Aren't Enough. Reinventing The Customer Experience» написана автором Karl Weber в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470134092
Описание книги от Karl Weber
Praise for Chocolates on the Pillow Aren't Enough «Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true–chocolates on the pillow are not enough. A great read!» —David Neeleman, founder and CEO, JetBlue Airways Corporation «If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some.» —Millard S. Drexler, Chairman and CEO, J. Crew Group «What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam! It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more.» —Emeril Lagasse «Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition.» —Tiki Barber
