BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm - Alastair Sweeny

Книга "BlackBerry Planet. История компании Research in Motion и небольшого устройства, которое ворвалось в мир" рассказывает историю создания и успеха устройства, которое изначально было придумано как электронный органайзер, а затем превратилось в незаменимый инструмент для бизнеса и бытового использования. Авторы книги рассказывают о том, как создатель устройства Майк Лазаридис и сооснователь компании Джим Бэлсилли превратили свою компанию Research in Motion в глобального лидера в производстве мобильных устройств. Книга описывает историю успеха BlackBerry, от его использования в ходе событий 11 сентября, которое привлекло внимание к безопасности и надежности устройства, до культурной адаптации иконического устройства как символа престижа и статуса. Авторы также рассказывают об ответной реакции на "зависимость" от устройства, которое получило прозвище "CrackBerry", и о различных судебных исков, с которыми компания Research in Motion столкнулась в своей истории, включая пятилетнюю судебную битву, которая привела к крупнейшему в истории США соглашению о патентных правах. Книга дает читателям возможность получить интересный взгляд на историю успеха BlackBerry и компании Research in Motion, а также понять, куда может двигаться этот бренд в будущем, в условиях конкуренции с другими гигантами рынка мобильных устройств.

BlackBerry planet is a story of conquests that RIM did and do to take our life style and corporate to another level. It is a way through the battle faced and adventures did to go on the market. Any one who dreams big and gives animal meant in Technology would love to read this piece of work. A 9 time ZAP award winner, increasing blackberries success under the leadership of mr Gerald butts and the rest of the cranberry staff. Blackberry plany inombes every parent who loves their cos and want there kid to peruse the same promising track layed down by mr lazaridis wants to know the answer's to questions like ? whal is the big rockford, Is iphone can out compere, or Bulk whats new at RIM?, Author : Mr Alastair Sweeney Personally I loved the book as it gives an insight into the face and inner workings of the Tech giants. The book maps out the technological, cultural and logistical leap Robert eliot took to reach where he is today and gave me an insight staircase to RIMS future engineered successes. The character covered in the book are brilliance, assiduity, patience, determination to succeede, Colourfulness etc..

Электронная Книга «BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm» написана автором Alastair Sweeny в году.

Минимальный возраст читателя: 0

Язык: Английский

ISBN: 9780470159880

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.