Книга "Avon. Создание ведущей компании мира для женщин" описывает историю компании Avon с момента ее основания в 1886 году, когда первый образец парфюма был разослан по почте. С того времени компания, которая стала известна традиционным методом продажи дверь в дверь, превратилась в крупнейшую в мире прямую продажу косметических товаров, имеющую почти пять миллионов представителей в более чем 140 странах мира. В книге рассказывается, как этот гигант косметической индустрии достиг такого невероятного успеха, а также раскрываются секреты, которые могут применяться любым бизнесом для эффективного маркетинга продукции, особенно для женской аудитории. Во время увлекательного путешествия по истории компании вы не только узнаете много интересного о Avon, но также поймете, как каждая компания, независимо от ее размера, может воспользоваться уникальным подходом к продажам и развитию продукции. "Предоставляя женщинам неограниченные возможности для карьерного успеха, Avon использовал мощь преданных продавцов для привлечения клиентов и развития бизнеса. История успеха компании – это свидетельство того, насколько важно сосредоточиться на своем основном бизнесе, учитывая изменения, происходящие с клиентами и окружающей средой", - говорит Мэри Сэммонс, президент и генеральный директор Rite Aid Corporation. "Книга отличный вводный курс о том, как успешно использовать альтернативные формы распространения товаров", - отмечает Аллен Берк, директор по товародвижению QVC, Inc. "Проницательные откровения автора ... передают непревзойденные личности и предпринимательские стратегии одной из самых завораживающих историй успеха в Америке", - говорит Аннет Грин, президент Emeritus The Fragrance Foundation.
Avon: Building the Company that Grew its Way to Being the 1 Direct Sales Organization in the World is a ride – a joyful journey from display of the humble origins of Avon to its transformation into the fastest growing direct selling company. It rightly deserves its place in your book shelf. When I hear the Avon name in corporate circles and press releases, it immediately evokes strong image of dedicated success story. Beautiful-branded cosmetics, one-of-a-kind marketing angles and flash selling were just some of many aspects of initial phase which earned Avon much attention. I like intrigued sample scenarios and questions that trigger to delve into Avon history rooting in 20th century. My experience tells me Laura Klepacki has done her job right as she has put into words not how “how it” happened but a deeper – numerous eyes into "why it happened." Juggernaut mega success happens, I always love hearing/reading about the incremental changes that made difference and transformed the face of industries or companies. Klepacki does that magic well and effectively, unravelling successful challenges and achievements Avon faced that transformed them from a female friendly cosmetics business to easily one of the top overall brands catering not only to females. This smart and strategic move to bring an inclusive corporate culture has served Avon well in creating deep seated lifeline with mostly free spirited women who love expending their unique style. Precious contributions are a pleasant surprise amidst the whole story compendium as Klepack confirms valuable and easy to apply acceptance marks of how a company not just strives to grow but truly reflects its ideals via every inch of its total marketplace interactivity. One such mark revealed through my readings on Klepackis’ table was showing awareness on the gender inturno of building B2B relationships. There is no fluctuations of opinion when one identifies women managers (which are often under-represented) as a force much to be reckoned with – horribly underestimated by male factors participating throughgeTny frwFrnneyiksrpciessily overriding barriers to collaborative cooperation. Powerful and encouraging aspect which is explored here, a note to all diverse business owners to exhibit perspective when pursuing business collaborations. The real book jewel though was the byzantine tales of marketing wows that add to the star charm. Detailed told of the various marketing do’s and don’ts and ingredients that what would go make or break any idea-based strategy was intriguing. How right Laura chose to fuse these creative splendizes with wealthiest customer insights, making reading these chapters a relishing delight. Key learnings centred around personality-specific, parroting digestive, haunted by sticker shock and creative thinking among the millennials add another dimension to setting the idea based strategic planning. The last few chapters are the perfect concluding capstone of insights and insider secrets, Lyra Klepack marks all the important notes. ”Avon: Building The World’s Premier COmpany For Womenblob warning – if and when you never bought products from Avon you will need to refresh yourself on earlier chapters Might as well start starting your journey with exactness. A must read for aspiring entrepreneurs focussed on a strategic overhaul of their business model - timeless tip useful to everyone.
Электронная Книга «Avon. Building The World's Premier Company For Women» написана автором Laura Klepacki в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780471739234
Описание книги от Laura Klepacki
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. «By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment.» —Mary Sammons, President and CEO, Rite Aid Corporation «The book is an excellent primer on how to successfully make alternative forms of distribution work.» —Allen Burke, Director of Merchandising, QVC, Inc. «The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories.» —Annette Green, President Emeritus, The Fragrance Foundation
