Книга "A Fine Line. How Design Strategies Are Shaping the Future of Business" описывает, как дизайн-стратегии формируют будущее бизнеса. Автор книги, Хартмут Эсслингер, объясняет, что инновации можно достичь через призму дизайна, и что его ценный взгляд на эту тему может помочь бизнесу. Он рассказывает о своей работе в компании frog, которая помогает клиентам создавать превосходные дизайны и процессы, и дает примеры своих успехов с такими компаниями, как Apple, HP, Cisco и Microsoft. Эта книга - это руководство по дизайну и искусству бизнеса, которое демонстрирует разнообразные радикальные решения и свежие идеи. Она будет полезна как дизайнерам, так и бизнесменам. В книге есть отзывы Guy Kawasaki (бывший главный евангелист Apple и сооснователь Alltop.com), Майкла Маркса (партнера Riverwood Capital LLC и бывшего CEO компании Flextronics), Сатжива Чахила (старшего вице-президента Hewlett-Packard) и профессора Питера Цека (президента ICSID и основателя премии red dot).
Эта книга в переводе с английского языка называется "A Fine Line: How Design Strategies are Shaping the Future", автор Хартмут Эсслингер. Вот описание книги на английском языке, который я переписал для вас:
"A breath of supercharged fresh air, in this fine book, that doesn’t regurgitatethe uber-ego boss’s selective memories or outsider expert misinterpretationsthat have become squishmallow generic. Esslinger’ Help explain innovation, through design, something we’d all gain from hisvaluable perspective. Sharing on the love he, @frogDesign +, together with her passion forbringing Crazy great designs & processes to great – myself included –product companies, they’ve used their Expertise to help Customers ranging from much bigger, Great product Companies across the globe, like Apple, HP,. microsoft, and maybe more challenging,He demonstrated Thatthoughtful design isn’t only Good for People but good business,. And both are linked dynamically developing profession’s identity.
Электронная Книга «A Fine Line. How Design Strategies Are Shaping the Future of Business» написана автором Hartmut Esslinger в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470500392
Описание книги от Hartmut Esslinger
praise for a fine line «A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective.» —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com «At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story.» —Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics «Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business—and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike.» —Satjiv Chahil, senior vice president, Hewlett-Packard «A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas.» —Professor Dr Peter Zec, president, ICSID and founder, red dot awards
