Книга "Balanced Scorecard Step-by-Step. Maximizing Performance and Maintaining Results" во втором издании является практическим руководством по планированию, выполнению и поддержанию эффективной кампании по внедрению системы балансировочной оценки (Balanced Scorecard, BSC) в организации. Автор книги, Пол Нивен, опытный практик и мыслитель в области BSC, предоставляет шаг за шагом интуитивно понятный и невероятно эффективный план для перехода от стратегических идей к их выполнению. Книга содержит реальные кейсы и примеры реализации BSC в мировых компаниях, а также отражает опыт автора в сопровождении клиентов при внедрении BSC. Она представляет собой мастерский инструмент для руководителей, которые хотят эффективно вовлечь свои команды в достижение стратегических целей, и будет полезна для всех, кто интересуется BSC или сталкивается с необходимостью создания стратегически выровненной организации.
In _Balanced Scorecard: Step-by-Step_ , Second Edition , thought leader Paul Niven bridges the gulf once and for all between pure theory and progressive application—through hands-on experience and world renown case studies. This second edition provides a practical roadmap for strategy, implementation, and the lasting sustainment of brand performance upon a mission to manage a campaign’s progress—step by step. With easy-to-read chapters studded with intuitively intelligent advice and learned best practices from successful projects all over the globe, you will be astonished if you don’t come away with an entirely relooked understanding of how organizational agility functions. Whether you grasp at strength in strategy or are willing to learn about one of the world’s most powerful strategic tools for growing demands and customer fulfillment, _Balanced Scorecards_ will certainly be a must-read.
Электронная Книга «Balanced Scorecard Step-by-Step. Maximizing Performance and Maintaining Results - Пол Нивен» написана автором Пол Нивен в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470053713
Описание книги от Пол Нивен
PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition «As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to read . . . tells a powerful story with lessons learned/best practices from global customer implementations. Must-read for anyone interested in BSC or grappling with how to create a strategically aligned organization.» —Vik Torpunuri, President and CEO, e2e Analytix «In Balanced Scorecard Step-by-Step, Second Edition, Paul Niven provides an intuitive and incredibly effective blueprint for transitioning strategic ambition to execution. Paul's pragmatic approach provides leaders with a tool for managing a company's journey from strategic ideas to world-class performance. The Balanced Scorecard is a masterful tool for guiding companies through transformation, and I speak from personal experience when I say Paul's blueprint works! It is the most effective guide I have seen. Balanced Scorecard Step-by-Step will serve any leader well if their ambition is to efficiently engage their teams in achieving a set of strategic goals.» —Allan A. MacDonald, Vice President, Sales and Customer Solutions Bell Canada National Markets «Paul Niven has done it again!!! With this book, he has further operationalized the enlightened Balanced Scorecard concept into a fully functional system that optimizes business execution and performance!» —Barton Johnson, President, Financial Freedom Senior Funding Corporation, The Reverse Mortgage Specialist
