Marketing Concept - The St. Gallen Management Approach (Thomas Bieger).

"Marketing Concept: The St.Gallen Management Approach" by Thomas Bieiger explores the management approach of St.Gallen University. It defines marketing and its importance in the overall business process and the manner in which it is applied by students and practitioners.

The focus of this approach lies on topics such as marketing analysis and planning, various marketing strategies, the creation of an effective positioning strategy, use of marketing tools such as advertising, pricing methods and distribution channels, and effective business communication and service offerings with the aim to support innovation within the organization.

It aims at providing both student beginners and executives a high-level summary of the market analyses and skills that are necessary for managing a successful business.