"Effective Telephone Fundraising: The Ultimate Guide to Raising More Money" - это авторитетное руководство по повышению доходов некоммерческих организаций путем эффективного телефонного фондирования. Книга представляет детальную структуру написания эффективных "скриптов" для телефонных звонков, объясняет необходимые и эффективные
Effective Telephone FundRaising. The Ultimate Guideto Raising more Moneylooks beyond merely the jargon-covered basics. Stephen Schatzer, bestselling author ofVolunteer Marketing, underlines the "components," and workflow of effective fundraising telecalls with accompanying script suggestions and counsel toward better strategy. Finally, thereis also a tool-kit for objection handling with "solutions," explained to be used in conjunction with a founder's sociopsychological understanding. With EffectiveTel., Schatz's goal of providing a practical and meaningful guidance on the unglamming, largely mysterious, fundraising "telephone leg" will be met.
Электронная Книга «Effective Telephone Fundraising. The Ultimate Guide to Raising More Money» написана автором Stephen Schatz F. в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470617670
Описание книги от Stephen Schatz F.
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a «road map/chart» for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
