Emotions and Values in Equity Crowdfunding Investment Choices - это книга, написанная Кристианом Гоглином, которая исследует, как эмоции и ценности влияют на инвестиционные решения в краудфандинге. Книга предоставляет обзор основных теорий и исследований в области психологии и экономики, связанных с принятием инвестиционных решений, а также рассматривает особенности краудфандинга как формы инвестирования.
В книге автор проводит анализ различных теорий, объясняющих, как люди принимают инвестиционные решения, и исследует влияние эмоций и ценностей на эти решения. Он также описывает, как особенности краудфандинговых платформ и процессов инвестирования могут влиять на принятие решений инвесторами.
Книга представляет собой ценный ресурс для исследователей, занимающихся изучением психологии инвестирования, а также для тех, кто интересуется краудфандингом и его влиянием на экономику. Она может быть полезна для студентов и преподавателей экономических и финансовых дисциплин, а также для специалистов в области маркетинга и управления бизнесом.
Author(s): Christian Goglin Keywords: Investments; Emotional decisions; Crowdfunded investments Date First Available: August 2021 Topics: Social Sciences.
Review by Verena Mauer
If you could ever judge the market with your own hands and watch the investors’ decisions, wouldn't you? The new technology of crowdfunding has made that feasible. It provides investors with easy access to alternative stock options as well as the possibility to invest directly on seasoned criterion's sites like Kickstarter and Indiegogo. Undoubtedly, these services are successful as they stimulate a boom in global entrepreneurship. On the commercial internet platforms where these services take place, interested parties often meet and chat with each other, allowing customers to make on-the-spot decisions based on emotions. However, far too many new entrants to the investment world have used this opportunity in order to enter the field, ignoring the risks. Does the function of judgment constantly rely on individual preferences or do certain values apply when choosing to invest in a new idea?
That way in, Canadian financial economist Christian Goglin will take us into the depths of such matters. In his ground-breaking thesis research, he investigates ideal criteria which would lead to more rational, less emotional decisions and formulates first evaluations of the findings. In doing so, the author conveys facets of equity crowdfundinguied by the many assumptions held as close to those of private investors. Together with Goglin, we realize that options like flexible elements of return supply, risk diversification, time and resource orientation can play an important role in decisions, especially in times of crisis when investors demand action.
After instructively introducing people who do less business with the stock market, the book examines in which way our emotions affect investment decisions and how far these can be influenced. Includes interesting insights into how decision-makers perceive the success of individual projects, what expectation levels between faith and reality reflect and, not least, which role such processes play in technical organizations like Figma or Shopify. Overall, this is a fresh approach to crowdfundign studies, which asserts the importance of considered decisions even in hot markets. Many predictions made here will no doubt become worthwhile topics for further academic research in students with new backgrounds in nance as well as politicians who seek insight into regulations of a globalized, finacialized entrepreneurship movement.
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