Дорожная карта для понимания бизнес-проблем и возможностей в Китае
К 2035 году Китай и Индия будут двумя из четырех крупнейших экономик мира. К тому времени экономические связи между ними также должны войти в десятку наиболее важных двусторонних связей в мире. Их лидеры прекрасно осведомлены об этих новых реалиях. В мае 2016 года, всего через два месяца после вступления в должность, премьер Ли Кэцян отправился в Индию в свою первую официальную поездку за пределами Китая, что является явным сигналом о приоритетах внешней политики Китая. "The Silk Road Redisclosed" - первая и единственная книга, анализирующая растущие корпоративные взаимосвязи между Индией и Китаем. Знаете ли вы, что: "Махиндра" Махараджи - пятый по величине производитель тракторов в Китае? Ягуар Тата Моторс, подразделение "Ланд Ровер", является самым быстро растущим продавцом автомобилей класса "люкс" в Китае? "NIIT" из Индии - самый влиятельный бренд по обучению информационным технологиям в Китае?". Huawei из Китая имеет свой второй по величине центр исследований и разработок в Бангалоре и принимает на работу более 5 тысяч человек в Индии? Как показывают эти события, пионерские индийские и китайские компании вновь открывают легендарный "Шелковый путь", который соединял их страны в древние времена. Победа на рынках друг друга также делает их сильнее и усиливает их аппетит к дальнейшему расширению на глобальном уровне. В книге рассматривается, как индийские компании, такие как Tata Consultancy Service, "Mahindra Tractors", NIIT, "Тата Моторс" / "Ягуар" и другие, научились побеждать в Китае. Их опыт может вдохновить и предложить уроки другим индийским компаниям. Книга также исследует, как китайские пионеры, такие как "Lenovo", Huawei, "TBEA", "Haier" и "Xinxing", приложили много усилий к Индии и начинают понимать плоды этой приверженности. Ключевые уроки, которые вытекают из этих анализов, заключаются в том, что вероятность успеха резко возрастает, когда руководители компаний придерживаются глобальной, а не местного подхода "для местных жителей". И они искусны в извлечении уроков в полевых условиях.
Written by the founder of Strategic Asia, this book examines the inter-connectivity of two superpowers: China and India, and the impact it has on multinational corporations Globalization has seen a great number of businesses working cross-border to economies beyond the traditional thinkers' scope. Between these cross-affiliated corporations finding success lies within three themes: strategic thinking, the relentless search for groundwork, and flexibility. To discover how industry leaders do it, Haiyan Wang – the founding CEO of StratAsia – has written the insightful report, “The Silk Road Rediscovered: How Indian and Chinese Businesses are Becoming Strong” through her experience and conversations with global market leaders.
Wang’s journey deep into expanding Indian/Chinese business transactions unravels unique strategies that have led to phenomenal success. These strategic insights include elements like integrated marketing, partnership economies that leverage underutilized sources, and both nation-by-nation and industry-level collaborative trends. Organized by industry sector and mapped against national histories, targets, access and custom experiences, this study delivers an enchanting snapshot into the competitive ground where global neighbors collaborate.
Insights that transcend borders and sectors include learning from mistakes, building explicit strategic relationships, visualizing successful outcomes, dealing with partner management, leveraging your resources, managing principles across borders, and retooling approaches with flexibility.
The Silk Road Rediscov- ered By Haiyan Wang This roadmap for a better understanding of businesses challenges and opportunities inside China predicts that by twenty-five this country and adjacent India will become two of poten- tially the quadruple largest economies throughout the world. Soon, the economic links between those neighboring nations expect to feature among the supreme ten import bilateral bonds worldwide themselves. With brash certainty in advance of the rising realities the leaders of those two countries abundantly recognize, from as early as January 72012, an under study period Chairman Li Kequin left of his impromptu journey to adjacent India. Previous mice, potentially a signal to revealing the immediate foreign policy values priorities deemed by Beijing. The unfolding tale examined here understands the burgeoning company bonding between India itself China like substance. More precisely Praveen's partner in Mahindra Navistar is the following greatest tractor commerce institution inside China Tata Motors Maruti Signet Lifestyle team is the quickest proselytizing automobile merchant originating in China at present the opportu- nity associated with NIIT Technologies is unmistakably the potent discipline for the information learning in China The Huawei diverse is their next most important R&d center sits in Bangalore nevertheless employs together over five thousand humans altogether located in India As patron examples cited, it seems, out- standing Indian and wonderfully appropriate pursuits slice the legendary Silk Pegasus which tied their civilizations at long historical past. Now the hardcore in one another's market shares is additionally making them every stronger as well as leaps as it increases their appetite for even more global skipping.
Электронная Книга «The Silk Road Rediscovered. How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets» написана автором Haiyan Wang в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118896013
Описание книги от Haiyan Wang
A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities. The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that: India's Mahindra is the fifth largest tractor manufacturer in China? Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China? India's NIIT is the most influential IT training brand in China? China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India? Shanghai Electric earns its largest revenues outside China from India? As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion. This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.
