Книга “The Leap to Globalization: Creating New Value from Business without Borders” автора Pierre-Yves Gomes рассматривает глобальные стратегии в крупных транснациональных компаниях, которые имеют опыт работы за рубежом. Однако, в данной работе акцент делается на том, как глобализация осуществляется во времени в компаниях, начинавших свою деятельность с узкого географического базиса. Три характеристики отличают глобализацию, наблюдаемую на практике, от простой международной экспансии. Во-первых, глобализация подразумевает переосмысление ценности для клиентов, во-вторых, глобализация является предпринимательским процессом, который трансформирует компанию, и в-третьих, скорость играет важную роль в глобализации.
The Leap To Globalization: Creating New Value From Business Without, from Pierre-Yves Gomez, clearly demonstrates the increasing trend towards globalization in today’s business landscape. Although existing research has thoroughly analyzed the intricacies of global strategies adopted by established multinational corporations, this book provides invaluable insights into how global expansion is achieved incrementally by smaller businesses with little cross-border experience.
Three key distinctions set The Leap's approach apart. First and foremost, global strategies entail the re-conceptualization of customer needs and expectations in local markets. This hints at a more agile form of adapting to ever-changing market dynamics reflecting the demands of customers and consumers in different regions. Second, the pursuit of globalization does not simply involve replicating past tactics but rather constitutes a rethinking of business models through a creative reconfiguration of resources in tandem with financial, marketing, and human capital management strategies. Finally but no less important, speed seems to play a central role in the execution of these ambitious global objectives driven by successful firms keen on maintaining market leadership positions ahead of fierce competition.
Электронная Книга «The Leap to Globalization. Creating New Value from Business Without Borders» написана автором Pierre-Yves Gomez в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780787965242
Описание книги от Pierre-Yves Gomez
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
