Книга "The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative" - практическое руководство для лидеров, которые хотят научиться рассказывать истории, чтобы влиять на окружающих и достигать поставленных целей. Автор книги, бывший руководитель Всемирного Банка Стивен Деннинг, объясняет, как выбирать подходящую историю и правильно ее рассказывать в зависимости от ситуации и аудитории. В книге много примеров использования историй для решения сложных задач лидерства, таких как мотивация сотрудников, совместная работа и управление изменениями. Автор показывает, что истории могут сделать организацию "ошеломляюще уязвимой" для новых идей и помочь достичь успеха в бизнесе.
From the bestselling author of "Squirrel Inc." comes Stephen Denning's hands-on, practical guide to unlock the power of storytelling in leading organizations. Denning walks readers through the art of storycraft, explaining principles and applications of story-based leadership, from identifying stories that stifle performance to creating and communicating positive stories for increasing teamwork and productivity. Highlighting such concepts as bias, persuasive devices, juxtaposition, paradox, misunderstanding, tension, irony, foreshadowing, ethos, endorser credibility, metanarrative sequencing, "small stories," incongruity, breakaway events, how-to stories, narrative arcs, narrative emphases, and contemporary frameworks for narrative structuring and delivery. Ideal for CEOs, VPs, managers, advisors, clinical coaches, journalists, academics, trend forecasters, and anyone charged with shaping the leadership discourse.
Электронная Книга «The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative» написана автором Stephen Denning в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780787981075
Описание книги от Stephen Denning
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
