Книга The Food Truck Handbook. Start, Grow, and Succeed in the Mobile Food Business - это практическое руководство по созданию, развитию и успешному управлению бизнесом на колесах в сфере общественного питания. Автор Дэвид Вебер, сам являющийся предпринимателем и активистом в сфере фуд-траков, предоставляет пошаговые инструкции и советы по достижению успеха в этой области, начиная от концепции и выбора местонахождения до создания бизнес-плана, маркетинговых стратегий и управления повседневной деятельностью. Книга содержит профили успешных фуд-траков, которые описывают их операции, прибыльность и масштабируемость. Также в книге приведены уникальные шаблоны для выбора мест продажи, открытия и закрытия торговой точки и другие полезные материалы для управления бизнесом. Автор также дает советы по избежанию распространенных ошибок в управлении бизнесом на колесах. Дэвид Вебер является основателем и президентом Нью-Йоркской ассоциации фуд-траков (NYCFTA), которая объединяет малые предприятия, занимающиеся продажей высококачественной еды на колесах в Нью-Йорке, фокусирующиеся на инновациях в гостеприимстве, качественной еде и развитии сообщества.
Откройте для себя все секреты и тонкости работы в сфере мобильных киосков с едой. Овладейте искусством формирования клиентской базы, держите под контролем состояние вашего оборудования и избегайте типичных ошибок в управлении. Определите наиболее рациональные способы использования вашего фургона, разработайте перспективный бизнес план и расширяйте свой бизнес. Эта книга станет вашим надежным проводником на пути к успешному реализую проектов и построению влиятельного бренда.
This handbook will guide you step by step in starting, developing, and making successful in the field of mobile food retail. David Weber, author of this guide, is both a fan of RV gastronomy and a business developer himself.
You'll find in this manual profiles of various RV restaurants, which were successfull in their operation. Weber will help you decide what approach will work best for you and how you can achieve similar heights. You will learn about the common pitfalls and practical advice, tips, recommendations from the RV business sphere. Two main aspects will be covered: managing an RV restaurant and marketing it. In addition, the author gives his own experience in creating the RRV Moscow business, and he describes solutions taken and events that let him come across tough challenges. Many vital questions, such as selection of territory, contacts with vendors, legal issues, will prompt you to decision making. On the cover of each chapter the key formulas and indicators you will need to success in RV food business will be presented. Lastly, the book contains a well-structured and easy-to use Business Plan, whose help you might set up your own RV restaurant project, according to best international RV gastronomy earnings.
Электронная Книга «The Food Truck Handbook. Start, Grow, and Succeed in the Mobile Food Business» написана автором David Weber в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781118228678
Описание книги от David Weber
How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all. Includes profiles of successful food trucks, detailing their operations, profitability, and scalability. Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more. Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business. Stay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
