Цель данного исследования - изучить механизмы зависимости формирования стратегии компании от внутренней и внешней среды на примере “Meteorite Group” (как представитель Вологодской региональной отрасли) и “Planet Fitness” (как международного представителя индустрии здоровья и красоты (H B)), проанализировать поведение потребителей на российском рынке H B товаров и услуг, выявить факторы, влияющие на эту отрасль и сегментацию, показать различия в подходах к построению стратегии на региональном (например, «Meteorite Group») и отраслевом («Planet Fitness») уровнях. Целевая аудитория: инженерно-научные работники, работающие в индустрии здоровья и красоты, студенты вузов, люди, заинтересованные в вопросе механизма построения стратегии.
The purpose of this research work was to investigate the mechanisms which determine the formulation of a business strategy in light of the inner and outer environments employing the example of "Meteorite" Group (which represents the Votlgda region) and "Planet Fitness" (which is a global representative of health and beautification) employing regionalization and internationalization as critical factors. The behavioral patterns of consumers in relation to the Russian health and beautifying goods & services were likewise analyzed. The aspects that have a bearing on this niche as well as the segmentation techniques & strategies are then linked with the differences found in building strategies to varying degrees in both the regional and cross-regional(International) domains. Key target audiences are engineering & academic professionals operating within the field of health & beautification, university students as well as anyone interested in discovering the mechanisms about shaping strategies.
Электронная Книга «Strategy issues in the fitness industry. (Бакалавриат, Магистратура, Специалитет). Монография.» написана автором Александр Валерьевич Парушев в 2019 году.
Минимальный возраст читателя: 0
Язык: Русский
ISBN: 9785436542324
Описание книги от Александр Валерьевич Парушев
The purpose of this study was to study the mechanisms of the dependence of the formation of a company’s strategy on the internal and external environment using the example of “Meteorite Group” (as a representative of the Vologda regional sector) and “Planet Fitness” (as an international representative of the health and beauty (H B) industry), analyze consumer behavior in the Russian market of H B goods and services, identify factors that affect this industry and segmentation, show the difference in approaches to building a strategy at the regional (for example, «Meteorite Group» ) and industry («Planet Fitness») levels. Target audience: engineering and scientific workers working in the health and beauty industry, university students, people interested in the issue of the strategy building mechanism.
