Эта книга рассказывает о том, как организовывать работу компании, чтобы её сотрудники работали как одна команда и смогли реализовать достойную идею. Опыт показывает, что первостепенное значение имеет не сама идея – в большинстве процветающих компаний нет никаких революционных идей. Что революционного в Макдональдсе или Старбакс? В большинстве магазинов обычные товары.
«Small Business. Big Game.» by Alexander Vysotsky is not a book about coming up with an original business Idea, but how to run a business so its team members work together effectively and can realise a noble, thought-provoking idea. Though it's good for inspiration to seize a bold Idea, in reality, most flourishing business does not fly off the ground only by virtue of a fantastic concept. Such is the popularity of McDonalds, Starbucks and most supermarket Chains, yet they may all be well briefed in their niche market, and still pale into insignificance compared to some recent success stories. Yet how precisely have some chains been able to outdistant the competitors and become household names from dozens; while others have been marooned in the marketplace? It is not simply due to special expertise only found in limited businesses or a magic formula, but based entirely on the way a company runs itself...
Электронная Книга «Small business. Big game» написана автором Александр Александрович Высоцкий в 2018 году.
Минимальный возраст читателя: 12
Язык: Английский
Описание книги от Александр Александрович Высоцкий
«This book is not about how to come up with a brilliant business idea, but about how to organize the work of a company so that its employees function as a genuine team and are capable of implementing a worthwhile idea. Experience shows that the brilliance of an idea is undoubtedly a plus, but if you look around carefully, you will find that most flourishing companies are not actually based on any revolutionary idea. What is revolutionary about McDonald's fast food, Starbucks coffeehouses, or products sold by the majority of chain supermarkets? Every business has its own expertise, of course, but the most successful companies offer their clients fairly ordinary products. Why then, of hundreds of competing fast-food chains, have only a few achieved great success, and of hundreds of grocery stores, why have only a few grown into large chains? In most cases, the secret is not in some special know-how or secret formula; it is in how a company is run…»
