"Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable" - это увлекательная парафраза о бизнесе, которая рассказывает о Райане Миллере, менеджере, столкнувшемся с проблемами продаж в сложной экономической ситуации. Райан получает наставления от своего друга Ленни Бернштейна из Ливингстона, штат Нью-Джерси, который теперь живет и работает в Бруклине и имеет большой успех в своем бизнесе по упаковке. За обедами в разных местах Нью-Йорка Ленни делится с Райаном ключевыми идеями, которые помогли ему увеличить продажи и эффективно управлять бизнесом, при эт
Get your message heard in the sales and marketing jungle—a business fable•that’s more than•a business book. It’s a journey into the mind of an executive who’s doing it all and just missing the mark. Don’t let the title scare you: Stay at ease. Kevin Daum, Austin’s most readily acknowledged successful influencers, is here to help you make your voice heard, ROAR with confidence, even if you’re the vice president of no-name company. Daum’s head-turner: a marketing-sales mentorship novel •of shades• I don’t like marketing or sales. Why should I buy this? I own a brick-and-mortar, bustling brick and mortar. The word brick is perfection incarnate. But here we go: There are 4 types of customers. What?! \ ••••••• Never heard of those before.\ You’ll predict each of them and watch your prospects as surely as you watched your favorite movie few weeks back. In life, there are three weapons a leader must have: < um • well, they’re about reassurance and relationships. Come on. Really? This is middle life booooom? Or top quarter live overdone? Funny, too, although seductive, Daum here bolsters •why anyone would •pursue such an < escape hatch.
Электронная Книга «Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable» написана автором Kevin Daum в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470609835
Описание книги от Kevin Daum
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!
