Книга "Platforms and Cultural Productions" (Автор: Томас Поэлль) описывает влияние платформ, таких как YouTube, Instagram, Twitch и TikTok на культурную продукцию, а также изменения, которые происходят в этой области в результате их широкого распространения. Будут рассмотрены процессы и последствия платформызация в культурных отраслях, изменения в рынках, инфраструктуре и администрировании, связанные с постоянным процессом трансформации, включая значительные сдвиги в практике труда, творчества и демократии. Авторы рассматривают три индустрии новостей, игр и создания социальных сетей, и также делают ссылки на примеры из музыки, рекламы и других отраслей. Книга предлагает новый концептуальный подход, основанный на текущих исследованиях, и рассматривает ключевые различия и паралели, связанные с платформацией в разных уголках мира. Это издание важно для студентов, ученых, политиков и практиков, стремящихся понять, как меняются институты и практика культурной продукции, а также понять
The widespread use of digital platforms — from YouTube and Instagram, to Twitch and Tik Tok — is fundamentally changing cultural practices in complex and uneven ways. Established media industries facing major disruption, at the same time as newer forms such as live streaming and social media influence are evolving exponentially. Drawing on research across North America and Western Europe as well as Asia and China, Thomas Poell and his colleagues explore the nature and implications of this ‘platformization’ process, identifying pivotal changes to markets, infrastructure, and government but also significant transformations in labour practices, creativity, and democratic control. They focus on three particular sectors: news, games, and social media, but include comparisons of music, marketing, and other industries. With this volume, they provide an essential primer for students, researchers, policy-makers, and industry professionals seeking to grasp how cultural production is transformed by digital platforms, and what mechanisms of platform control mean in practice.
Электронная Книга «Platforms and Cultural Production» написана автором Thomas Poell в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9781509540525
Описание книги от Thomas Poell
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
