В книге “Присоединяйся к диалогу. Как привлечь потребителей, уставших от маркетинга, с помощью сообщества, диалога и партнерства” автор Джозеф Джэфф обсуждает изменение роли потребителя и то, как маркетологам необходимо адаптироваться, присоединившись к богатому, глубокому и значимому диалогу, уже происходящему. В этой книге раскрывается, что маркетологам нужно делать, чтобы стать желанной и приглашенной частью диалога, и как использовать и интегрировать полученные результаты партнерства таким образом, чтобы обеспечить беспроигрышные ситуации для бизнеса, брендов и жизни.
Join the Conversation: How to Engage Marketing Weary Consumers Through Community, Dialog, and Partnership, by Joseph Jaffe, provides a valuable guide for marketers who are struggling to connect with their customers in an increasingly fragmented media landscape. The author offers a fresh perspective on the changing roles of consumers and marketers, and suggests that marketers must adopt a more collaborative approach, engaging in deeper and more meaningful conversations with consumers.
Jaffe reveals that to be a part of this conversation, marketers must first understand the needs and concerns of their target audience. He presents specific strategies for creating a community that is both supportive and engaging, and for leveraging the resulting partnerships to create win-win outcomes for all parties involved.
Join the Conversation is a must-read for anyone who wants to understand the changing dynamics of the marketing landscape, and to learn how to engage with their customers through dialogue and partnership. It offers practical advice on how to build a community of loyal customers, and how to create lasting relationships with them that benefit both parties.
Электронная Книга «Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership» написана автором Joseph Jaffe в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780470187869
Описание книги от Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
